Associate Marketing Manager

2 weeks ago

Kelana Jaya Selangor, Malaysia BiO-LiFE Marketing Sdn Bhd Full time 60,000 - 120,000 per year

We're looking for a passionate and driven Associate Marketing Manager to support the strategic execution of marketing and brand initiatives for our ethical (prescription-based) drug portfolio. This role plays a key part in driving brand growth, enhancing market presence, and engaging healthcare professionals — all while ensuring compliance with regulatory standards and aligning with Mega BiO-LiFE's business goals.

Key Responsibilities:

  • Assist in planning and executing marketing campaigns and sales promotions that align with brand goals and regulatory requirements.
  • Develop marketing materials such as detailing aids, training content, and communication tools for clinics and hospitals.
  • Gather feedback from the sales team and support performance reporting and ROI analysis.
  • Conduct market research and competitor analysis to inform strategic decisions.
  • Build and maintain strong relationships with pharmacies, clinics, and healthcare professionals.
  • Organize training sessions for sales teams, HCPs, and institutional partners.
  • Collaborate with cross-functional teams to ensure smooth execution of marketing plans.
  • Prepare annual marketing plans and brand performance reports for business reviews.
  • Liaise with regulatory bodies (e.g., KKLIU, PFK) and Mega Thailand/India for product registration and compliance.
  • Support new product development (NPD) initiatives through market sizing and opportunity evaluation.
  • Conduct market visits with medical reps to gather insights for future marketing strategies.
  • Guide and support direct reportees to ensure timely and effective execution of promotional activities.
Requirements:
  • Possess at least bachelor's degree / Post Graduate Degree bachelor's degree in science or a related field such as Nutrition or Dietetics.
  • Added diploma / degree in marketing or business management will be an added advantage
  • Minimum 5 - 6 years of experience in marketing, preferably in healthcare or pharmaceutical industry.
  • Experienced managing, launching brands in prescription drugs or/and OTC drugs will be highly preferred. Additional experience of marketing science-based health supplements to doctors will be considered favorably.
  • Strong people management skills with a collaborative and coaching mindset.
  • Excellent communication and interpersonal abilities.
  • Effective stakeholder management and organizational skills.
  • Analytical thinking with strong writing and presentation capabilities.
  • Solid time management to meet key deliverables efficiently.

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