Social Media Marketing Specialist

6 days ago


Kuala Lumpur, Malaysia Syarikat Takaful Malaysia Berhad Full time

**Responsibilities**:
**Responsibilities**
- Strategise, plan and create content (BM language) for Takaful Malaysia overall social media platforms to engage the online community and increase traction on the various platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Constantly explore new functions of the various platforms and propose new engaging ideas
- Continuously improve by capturing and analysing the appropriate social media/metrics, insights and best practices, and then acting on the information
- Monitor campaign results, compile learnings and modify plan to further enhance the campaign result
- Monitor competitor’s social media activities and provide adequate analysis

**Qualifications**
- Bachelor’s in Communication, Marketing, Multimedia or relevant fields.
- Have minimum 2-3 years’ experiences in managing social media platforms and content creation
- Familiar with the functions and features of the various platforms to create relevant content based on the latest trends
- Experienced with mobile videography and editing and comfortable being in front of the camera
- Keen sense of creative aesthetics and design
- Detailed oriented and executional abilities

Benefits



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