Associate Digital Manager

No Relocation Assistance Offered
156712 - Selangor, Selangor, Malaysia

**Who We Are**
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

**Job Title: Associate Digital Manager
- Media**

**About Us**:
**Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions**

**If this is how you see your career, Colgate is the place to be**

**Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.**

**If you want to work for a company that lives by their values, then give your career a reason to smile...every single day**

**What is the purpose of this role**:
**The scope of this role comprises the South ASEAN Hub (Malaysia, Singapore, Indonesia).**

**Strategic Leadership**:

- ** Lead overall media strategy, planning and execution for end to end conversion focused funnel initiatives in the consumer journey**
- ** Media Investment Strategy on paid owned earned and shared media sources reflected in platform selection and etailer prioritisation**
- ** Understand and provide audience strategy to activate conversion initiatives. Provide audience and media insights, plans and execution for brand campaigns within oral and home care categories.**
- ** SAH representative for Division Digital Commerce region business planning.**
- ** SAH Relationship manager to agencies, suppliers and etailer marketing counterparts.**
- ** Look out and accelerate new platforms, martech and tools to accelerate media planning and execution**
- ** Undertake competitor research & identify emerging trends in ecommerce media execution activities**

**Full Funnel (Onsite+ Offsite) E-commerce Media Buy**:

- ** Provide media briefs to agencies and media solution partners with targeted KPIs and desired outcomes)**
- ** Lead evaluation & post-event analysis from offsite to on-site media buys**
- ** Provides decision ready data based on optimisation and liaises with ecomm, content and brand teams through performance marketing discipline**
- ** Tracks and responsible for overall ecomm media marketing performances and media budgets**
- ** Analyze performance & understand the details & effectiveness of each campaign**
- ** Set-up ways of working and negotiate placements with platform marketing, suppliers and agencies**
- ** New platform media buy: Social Commerce Tiktok**

**Onsite Media and Conversion Focused Activation**:

- ** Lead on-site search strategy & keyword development in conjunction with the OMNISEARCH lead, division lead and the agency.**
- ** Guide brand/content team in developing effective search-optimized copy for product title/ PDP content.**
- ** Provide strategic direction for e-retailers channels for onsite search, affiliate marketing and other onsite experience enhancers
- livestream chat blast etc.**
- ** Accelerate affiliate marketing strategy and execution in marketplaces**
- ** Provide onsite audience and media insights useful for marketing and ecommerce business decisions**
- ** Measure the results of traffic generation, CR and CPV within the platform activities and evaluate onsite platform media placement which is working or not working (Example, banners placement gives higher ROI)**
- ** Manage, navigate and optimise media investments in etailer marketing solutions platform directly**

***
**EDUCATION : Bachelor’s Degree in related field (marketing, business, communication, etc.**

**REQUIRED EXPERIENCE / SKILLS**:

- ** Minimum 2 years of ecommerce digital marketing experience required**
- ** Experience interacting directly with e-retailers**
- ** Experience in SEO SEM and affiliate marketing, running Performance based marketing for eComm