Search Engine Marketing

2 weeks ago

Kuala Lumpur, Malaysia GTrade Technology Sdn Bhd Full time

**Responsibilities**:

- Create, manage and optimise paid search campaigns across various advertising platforms to drive targeted traffic and achieve business goals.
- Collaborate with cross-functional teams, including designers, marketing and web developers, to align campaign messaging and optimize landing pages.
- Conduct keyword research and competitor analysis to identify opportunities and improve campaign performance aligned with the objectives, considering budget, timelines, and expected outcomes.
- Monitor campaign performance, analyse data, make data-driven recommendations to improve Return on Investment (ROI) and maximise the conversion rates.
- Monitor and analyse content performance metrics, such as website traffic, engagement and conversion rates and make data-driven recommendations for improvement.
- Stay up-to-date with industry trends, algorithm changes and best practices in SEM to ensure campaigns are aligned with the latest strategies and guidelines.
- Any other ad-hoc tasks or duties as assigned by the superior/ management to you from time to time.

**Requirements**:

- Bachelor’s degree in marketing, business, communications, Journalism or equivalent related fields.
- Proficiency in written and spoken English, Chinese and Bahasa Malaysia is essential.
- Preferably with proven experience in content marketing, copywriting or a similar role.
- Fresh graduates with a good understanding of content strategy, SEO principles and digital marketing tactics are also encouraged to apply.
- Proficiency in using content management systems (CMS), digital marketing tools and social media platforms.
- Creative mindset with the ability to think strategically and generate innovative content ideas.

**Salary**: RM2,500.00 - RM5,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

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