Online Marketing, Assistant Manager

2 weeks ago

KL Eco City, Malaysia Samsung Electronics Full time

**Position Summary**

Accountable to identify and conceptualize localized online campaign strategies aligned with the HQ and RHQ business goals

Develop, manage, and execute effective campaign strategies across multiple channels (website, CRM, PR, social, internal platform, paid initiatives, etc.) to maximize Samsung Online market share

**Role and Responsibilities**
- Maximize ROI of campaigns through strategic and effective overall online marketing budget planning
- Coordination with internal and external stakeholders, with aim to continuously maximize online campaign effectiveness, productivity and online sales targets are met
- Work hand in hand with relevant stakeholders i.e. online sales, product marketing, corporate marketing, legal, customer service and designer to produce quality proposal, execute campaign effectively, and deliverables are met on a timely manner within the set budget
- New initiatives - Ability to devise solid strategies with sound and relevant business acumen (ie: Live commerce, rating reviews, partnership, e-promoter, customer retention & etc)
- Develop, negotiate, and manage partnerships, in-kind contributions, and pursues partnership-marketing opportunities such as strategic partnerships and alliances. Sets goals and objectives, develops prospects and contacts, develops, and implements an action plan, negotiates agreements, and ensures contracts are approved and executed
- Develop, implement and create effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction, conceptualize ideas for video producing (live commerce) on online marketing materials, partners’ social posting
- Cultivate online shopping in local markets by means of gaining new users, maintaining active users, improving conversion rate etc
- Develop and deliver progress reports, proposals, requirements documentation, and presentations
- Other responsibilities entailed

**Skills and Qualifications**
- Bachelor's degree in Marketing, Business, or related field
- Excellent written and verbal communication skills
- Proficiency with online marketing and social media strategy
- Proven experience developing brand marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- 5 - 6 years of experience in brand management, brand marketing, or marketing management
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques

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