Marketing Strategist

**Marketing Strategist / Revenue-Focused Marketer** who can execute a detailed marketing strategy to generate cash flow and create actionable plans based on the provided **Marketing Strategy Template** for **Crest Business Solutions Sdn Bhd**:
**Role Objective**:
**Key Responsibilities**:

- **Strategy Development & Execution**:

- Translate the company’s marketing strategy template into executable campaigns and deliverables.
- Identify, define, and refine **primary and secondary target markets** (demographics & psychographics).
- Build clear messaging including **headline, subheadline, USP**, and brand storytelling.
- Define and refine Crest’s **business image and market appearance.**:

- **Revenue Generation**:

- Design and implement marketing campaigns aimed at **cash flow generation.**:

- Identify and execute **upsells, downsells, backend offers, bundles, continuity programs**, and other direct revenue tactics.
- **Marketing Systems & Channels**:

- Build and manage a **referral system**, **joint venture partnerships**, and **database marketing systems**.
- Oversee **publicity releases**, interview opportunities, and promotional content.
- **Customer Lifecycle Marketing**:

- Plan and implement **frequent buyer programs**, **upsell/downsell paths**, and **package-based offers** to increase customer value.
- Develop a clear **call to action (CTA)** strategy across all channels.
- **Measurement & Accountability**:

- Define KPIs and track all marketing initiatives.
- Execute and report on the **first 3 strategic actions within 30 days.**:

- Continuously improve systems based on performance data and ROI.

**Required Skills & Experience**:

- Proven experience in **marketing strategy and revenue generation.**:

- Strong grasp of **B2B/B2C marketing fundamentals,** segmentation, copywriting, and funnel planning.
- Excellent communication, project management, and storytelling skills.
- Ability to align tactical activities with long-term brand and business goals.

**Preferred Qualifications**:

- Bachelor's Degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience in strategic marketing roles.
- Familiarity with the Malaysian market and local business culture (preferred but not required).

**Reporting To**:
Director / Business Head - Crest Business Solutions

Pay: RM2,500.00 - RM5,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Day shift

Supplemental Pay:

- Commission pay

Work Location: In person

Expected Start Date: 06/02/2025