Marketing Strategist

Job Description: Marketing Strategy and Implementation Specialist (360 Marketing)

As a Marketing Strategy and Implementation Specialist, you will have a unique opportunity to be part of a dynamic organization with three distinct divisions: catering, food retail/wholesale, and restaurants. In this role, you will be at the forefront of creating and executing innovative marketing strategies that encompass both offline and online channels.
Your primary responsibility will be to collaborate with various vendors and outlet representatives to implement impactful marketing initiatives.

Here are the key points that define this exciting position:
1. Strategic Planning: You will contribute to the development and execution of comprehensive marketing strategies that align with the goals and objectives of the company’s three divisions. Your expertise will be crucial in identifying target markets, analyzing consumer behavior, and crafting strategies that maximize brand exposure and drive business growth.

2. Offline and Online Integration: You will be the driving force behind integrating traditional and digital marketing efforts, creating a cohesive 360-degree marketing approach.

3. Collaborative Partnerships: Working closely with vendors, outlets, and representatives, you will establish and maintain strong relationships to ensure successful implementation of marketing initiatives. Your ability to negotiate and coordinate with external stakeholders will be instrumental in securing partnerships that enhance brand visibility, expand customer reach, and drive sales.

4. Creative Campaign Development: With your keen eye for innovative marketing concepts, you will contribute to the ideation and execution of compelling campaigns across multiple mediums. Your expertise in storytelling, branding, and design will help capture the essence of the Group’s diverse offerings and resonate with target audiences, fostering brand loyalty and differentiation.

5. Performance Analysis: You will be responsible for tracking and analyzing the effectiveness of marketing campaigns, leveraging data-driven insights to optimize strategies and drive continuous improvement. Your analytical mindset will allow you to identify key performance indicators, monitor marketing budgets, and make data-backed recommendations for future campaigns.

6. Market Research and Trend Analysis: Staying ahead of industry trends and market dynamics will be an integral part of your role. By conducting market research, competitive analysis, and consumer behaviour studies, you will identify emerging opportunities and recommend innovative marketing approaches that position the Group as a leader in the industry.

If you are passionate about marketing, enjoy the fast-paced nature of the food industry, and thrive in a collaborative environment, this role offers an exciting opportunity to shape the marketing landscape of the Group’s diverse divisions. Join us and be a catalyst for success as we create memorable experiences for our customers and drive sustainable growth through impactful marketing initiatives.

Job Scope: Marketing 360 Operations Specialist

As a Marketing 360 Operations Specialist at the Group, you will play a vital role in ensuring meticulous planning and execution of marketing activities both online and offline. Operating from a laptop-based environment, you will demonstrate exceptional skills in executing and implementing diverse strategies across multiple platforms. Your focus will be on data-driven marketing, precise timing, and the flawless execution of all offline and online marketing efforts at a micro level. Prepare to be captivated by the exciting aspects of this role, while working with the Group’s three divisions: catering, food retail/wholesale, and restaurants.

Here are the key points that make this role interesting and highly impactful:
1. Detailed Planning and Execution: You will take charge of the comprehensive planning and execution of marketing activities, paying meticulous attention to detail. Your ability to think strategically and execute with precision will ensure that all marketing initiatives align seamlessly with the overall marketing strategy of the Group.

2. Multichannel Expertise: As a specialist in 360 marketing operations, you will leverage your skills across various platforms, both online and offline. From digital campaigns to traditional marketing channels, you will be the driving force behind coordinating and implementing strategies that maximize brand exposure and drive engagement.

3. Data-Driven Approach: You will champion the use of data to inform marketing decisions. By analyzing consumer insights, market trends, and performance metrics, you will identify opportunities to optimize marketing campaigns, drive customer acquisition, and enhance overall marketing effectiveness.

4. Micro-Level Focus: Your keen eye for detail will be essential in ensuring that all offline and online marketing efforts are executed flawl