Digital Marketing Manager

1 day ago

Taman Desa Kuala Lumpur, Malaysia KAPAS LIVING SDN. BHD. Full time 120,000 - 240,000 per year
Key Responsibilities
1. Digital Strategy & Growth Leadership
  • Own the end-to-end regional digital marketing strategy across SEA.
  • Drive integrated growth across paid ads, content, CRM, SEO, and creator-led channels.
  • Identify high-impact digital opportunities and turn them into scalable growth systems.
  • Build repeatable frameworks for acquisition, retention, and brand building.

2. TikTok Growth & Strategy
  • Lead Kapas Living's TikTok strategy across SEA, combining organic storytelling, paid campaigns, and TikTok Shop initiatives.
  • Develop short-form content that drives engagement, brand awareness, and conversions.
  • Collaborate with creators, KOLs, and live hosts to create authentic, high-performing campaigns.
  • Track and optimise key TikTok metrics: engagement, ROAS, conversion, follower growth, and sales.
  • Use TikTok insights to inform broader content and performance strategies.

3. Content Direction & Brand Creative Leadership
  • Define the creative direction for Kapas Living's digital storytelling across all platforms.
  • Lead and guide the content/creative team on tone, style, visuals, and messaging.
  • Set clear standards for what great content looks like (concept, script, pacing, editing).
  • Build a content ecosystem that blends education, entertainment, lifestyle, and brand narrative.
  • Ensure all content feels premium, calming, modern, and unmistakably Kapas Living.

4. Creator, KOL & Live Commerce Ecosystem
  • Build and manage a strong creator and KOL network across SEA.
  • Recruit and activate micro-, mid-tier, and top-tier KOLs aligned with the brand.
  • Develop creator-led campaigns for awareness, consideration, and conversion.
  • Manage live hosts and livestream partnerships to drive on-platform sales.
  • Use creator insights to shape storytelling and boost content authenticity.

5. Performance Marketing & Data Optimization
  • Oversee paid advertising budgets across TikTok, Meta, and other platforms.
  • Track and optimise ROAS, CPA, conversion rates, and engagement.
  • Collaborate with media, content, and affiliate teams to refine creative and targeting.
  • Use insights to scale high-performing campaigns and reduce waste.

6. Cross-Market Brand Consistency
  • Ensure cohesive Kapas Living brand storytelling across SEA markets.
  • Localize campaigns based on cultural and consumer insights.
  • Align content with product launches, retail activations, and seasonal campaigns.

7. Team Leadership & Collaboration
  • Build and lead a regional digital growth team (content strategists, creator managers, editors).
  • Work closely with creative, eCommerce, and operations teams to deliver full-funnel results.
  • Coach and mentor team members to strengthen execution, creative quality, and performance capabilities.

Who We're Looking For
  • 5+ years in digital marketing, creator marketing, or performance-driven growth roles.
  • Proven experience building brands from 0 to multi-million revenue, ideally through TikTok, creators, and live commerce.
  • Deep understanding of TikTok algorithm, short-form content, creator economy, and multi-channel digital marketing.
  • Strong creative judgment paired with analytical, performance-driven thinking.
  • Hands-on experience with TikTok Ads Manager, Meta Ads Manager, CRM platforms, and affiliate tools.
  • Excellent leadership, communication, and project management skills.
  • Fluent in English; Mandarin, Thai, or Vietnamese is a plus.
  • Passionate about content culture, community-driven growth, and building beloved brands.

Who You Are
  • Think like a builder, not just a marketer — confident in shaping Kapas Living's regional brand.
  • See creators, live hosts, and TikTok as levers for real business impact.
  • Comfortable balancing strategy and execution, from high-level vision to hands-on campaigns.
  • Ownership-driven: you identify opportunities and take action without waiting.
  • Excited to grow a regional DTC brand from early-stage to category leader.

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