Clm & CRM Lead-kuala Lumpur

2 weeks ago

Malaysia Lazada Full time

Location:
**Malaysia**
- Department: Marketing & Communications- Location: Malaysia- Understand & Improve CLM cycles- Design and execute customer journey consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.

Assistance in CRM performance- Assist in developing and optimizing campaigns that drive ongoing customer engagement throughout their lifecycle as a Lazada customer.
- Be the Super user of our CRM database (Golden Strategy & CDP); in order to create and identify customer segments and create relevant content (for push, inbox & EDMs) plans for customer retention and conversion based on their lifecycle stages.

Data Support & Content creator- Regular monitoring and data consolidation, analysis & reporting (weekly, monthly, etc.) to measure progress towards defined KPIs.
- Stay on top of market, CRM & content trends, product and platform changes, and competitor activities that could impact Lazada’s marketing activities and CRM coverage.

**Job Requirements**
- Requirements/Qualifications (must have):
- Bachelor’s degree in Marketing, Business, Engineering, Data Analytics or a related field
- Min 5+ year’s project management experience (in CRM field preferred but not a must) to meet overall team’s KPIs & goals, deadlines and balance multiple priorities is preferred.
- Experience with digital analytics techniques and technologies and using ad tech and marketing tech platforms
- Strong understanding on CRM, loyalty and lifecycle marketing strategies
- Good working knowledge and understanding of consumer journeys and digital channels.
- Self-motivated, highly adaptable and comfortable in a fast-changing and fluid environment.
- A/B Testing and Data Analytics experience.
- Excellent planning and organizational skills
- Experience in driving lifecycle and marketing automation for e-commerce companies, either as an agency or client-side marketer, is a plus.

Requirements/Qualifications (good to have):
- Good computer literacy, including hands-on experience with marketing tools, tracking technologies, MS Office Suite and SQL (an advantage to have but not a must).
- Working experience within similar industry or field would be an advantage.

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