Marketing Manager

3 days ago

Kuching, Malaysia MAHSA University, Regional Centre Sarawak Full time

**Responsibilities**:

- Develop and implement comprehensive marketing strategies to attract prospective students to our institution and increase enrollment across undergraduate, graduate, and professional programs.
- Collaborate with admissions teams and academic departments to understand program offerings, target demographics, and recruitment goals.
- Create targeted marketing campaigns and materials tailored to different student segments, including high school students, transfer students, international students, and adult learners.
- Manage and optimize our institution's website and landing pages to improve user experience, engagement, and conversion rates.
- Develop compelling content and messaging that highlights the unique features, benefits, and value propositions of our institution and programs.
- Plan and coordinate participation in college fairs, high school visits, information sessions, webinars, and other recruitment events to engage with prospective students and their families.
- Build and maintain relationships with high schools, community colleges, educational counselors, and other influencers to promote our institution and programs.
- Monitor and analyze key performance indicators (KPIs), metrics, and ROI to evaluate the effectiveness of marketing campaigns and initiatives.
- Stay informed about industry trends, best practices, and emerging technologies in student recruitment and higher education marketing.
- Has connections internationally with agents to recruit international students.

**Qualifications**:

- Bachelor's degree in marketing, Communications, Business Administration, or related field. Master's degree preferred.
- Proven experience in marketing management, preferably in student recruitment or higher education.
- Strong understanding of marketing principles, strategies, and tactics, with a focus on digital marketing and lead generation.
- Excellent communication and interpersonal skills, with the ability to engage and influence diverse audiences.
- Creative thinker with a passion for storytelling and brand building.
- Analytical mindset with the ability to analyze data, identify insights, and make data-driven decisions.
- Ability to manage multiple projects simultaneously and work effectively under pressure in a fast-paced environment.
- Strong leadership and project management skills, with the ability to collaborate with cross-functional teams and stakeholders.
- Commitment to our institution's mission, values, and goals.

**Job Types**: Full-time, Permanent, Contract
Contract length: 12 months

Pay: RM2,519.70 - RM5,446.77 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday
- Weekend jobs

Supplemental pay types:

- Commission pay

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 5 years (required)
- Student Recruitment (Sales): 5 years (required)

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