E-commerce and Marketing Executive

1 week ago

Johor Bahru, Malaysia VCTS Malaysia Sdn Bhd Full time

**About the Role**

The E-Commerce and Marketing Executive is a key driver of our marketing and online sales initiatives. This role combines hands-on execution and strategic planning to achieve business goals through effective e-commerce and marketing strategies.

**Responsibilities**

**E-Commerce Management**
- Set up and manage the day-to-day operations of the company's e-commerce platforms (e.g. TikTok, Shopee, Lazada, Website etc), ensuring smooth transactions and a seamless user experience.
- Develop, plan and execute e-commerce strategy such as sales promotions, social media, brand exposure to ensure business growth.
- Develop, track and analyze performance metrics (e.g., sales conversions, engagement, and ROI).
- Leverage insights to optimize promotional campaigns, drive customer engagement and brand loyalty and increase e-commerce growth.
- Manage & forecast product inventory to ensure stock availability.
- Ensure accurate pricing, descriptions and categorization.
- Coordinate with the team to ensure timely and accurate order fulfilment and address any delivery issues promptly.
- Handle customer inquiries and feedback in a professional and timely manner.

**Marketing**
- Develop, align and implement marketing strategies and initiatives to drive traffic and sales in line with business targets.
- Manage the company's social media presence, including content creation, scheduling, and engagement.
- Create/design engaging marketing materials and content for social media, e-commerce, marketing channels and website.
- Manage paid advertising campaigns across various channels
- Develop, track and analyze marketing performance metrics and data (e.g., sales conversions, engagement) and adjust campaign strategies as needed
- Stay up to date with industry trends and best practices in content marketing.
- Assist in planning and implementing offline marketing activities as required.
- Assist the management in any other tasks as assigned by the management from time to time

**Qualifications**
- Minimum Diploma or Bachelor’s degree in Marketing, Business, Communications or a related field.
- Minimum 1-3 years’ experience in e-commerce and marketing preferably in skincare/cosmetics line.
- Proven experience in managing online marketplaces (TikTok, Shopee, Lazada)
- Knowledge of digital marketing tools and platforms (Google Ads, Meta Ads, social media)
- Fluent in Bahasa Malaysia and English, with strong and effective communication skills.
- Able to create engaging and high-quality marketing content.
- Knowledge of Adobe Illustrator, Photoshop, Canva
- Basic knowledge in MS Office
- Self-motivated, adaptable, proactive, willing to learn and able to work collaboratively.
- Knowledge of basic web development (HTML, CSS, Woocommerce) is a plus.

Pay: From RM2,000.00 per month

**Experience**:

- E-commerce: 1 year (preferred)
- Digital marketing: 1 year (preferred)

**Language**:

- Malay (preferred)
- English (preferred)

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