Digital Marketer
1 week ago
**About the Role**
We are looking for a results-driven **Digital Marketing Specialist** with proven experience in managing and optimizing paid advertising campaigns. This role is focused on _running ads_ (Facebook Ads, TikTok Ads, Google Ads) with clear ROI targets — **not content creation.**
- Plan, execute, and optimize paid advertising campaigns across **Facebook, Instagram, TikTok, and Google Ads**.
- Manage campaign setup, audience targeting, ad copy, creatives, and budget allocation.
- Monitor campaign performance daily and adjust to improve CTR, CPC, and ROAS.
- Conduct **A/B testing** on ad creatives, placements, and audiences.
- Implement conversion tracking (Meta Pixel, TikTok Pixel, Google Tag).
- Prepare weekly and monthly performance reports with actionable insights.
- Work closely with the design and content teams, while also being capable of independently producing simple visual assets using **Canva** and short-form videos with **CapCut** when necessary.
- Proven experience managing paid ad campaigns (minimum 1 year).
- Strong knowledge of **Meta Ads Manager, TikTok Ads Manager, and Google Ads**.
- Ability to handle ad budgets of RM20,000 - RM40,000 per month.
- Data-driven mindset with strong analytical and problem-solving skills.
- Basic knowledge of design/copywriting for ad creatives (advantage).
**Job Types**: Full-time, Fresh graduate
Pay: RM2,500.00 - RM3,500.00 per month
**Benefits**:
- Flexible schedule
- Free parking
- Opportunities for promotion
- Professional development
**Location**:
- Bangi (preferred)
Work Location: In person
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