Digital Marketing Executive

4 days ago

Johor Bahru, Malaysia GRAND PACIFIC F&B SDN BHD (SANG F&B) Full time

Responsible for managing CRM, delivery platforms, SEO/SEM, paid ads, and digital campaigns to drive customer engagement, online visibility, and marketing performance in support of brand growth, cultural relevance, and retail success across Sang Group brands.

**Main Duties and Key Responsibilities**:
1. Manage CRM systems, delivery platforms, and website back-end to ensure smooth digital operations.

2. Manage customer data segmentation, campaign blasts, and personalized engagement flows.

3. Plan and manage digital loyalty and rewards programs, including merchandise-related promotions.

4. Handle SEO/SEM strategy and execution to drive traffic, improve search visibility, and maximize ROI.

5. Execute and monitor paid ad campaigns across digital platforms (Google, Meta, TikTok), and generate performance reports.

6. Track and optimize key digital KPIs, including engagement, conversion, and online visibility metrics.

7. Ensuring digital alignment across CRM, delivery, and ads with each Sang brand’s direction.

8. Support seniors and team on campaign rollouts, marketing reports.

9. Assist in project coordination to ensure timely execution of campaigns in a fast-paced environment.

10. Support store openings, events, and brand activations ground activities when necessary.

11. Stay updated on F&B trends, competitor activity, customer insights, and emerging digital technologies.

12. Perform tasks as assigned by Management or Supervisors.

**Requirements**:

- Minimum 3 years of experience in digital marketing, preferably in F&B, retail, or consumer brands
- Diploma/Degree in Marketing, Mass Communications, or related field
- Strong coordination, execution, and cross-functional communication skills
- Familiar with digital tools, content management platforms, and major social media channels
- Proficiency in MS Office, including Word, PowerPoint and Excel

**Preferred Qualifications**:

- Proactive, detail-oriented and ability to work independently
- Able to manage multiple projects and meet deadlines
- Passionate about food, branding, and delivering memorable customer experience
- Good communicator and team player with effective problem-solving abilities

Pay: RM3,200.00 - RM4,200.00 per month

**Benefits**:

- Flexible schedule
- Free parking
- Opportunities for promotion
- Professional development

Supplemental Pay:

- Overtime pay

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Graphic design: 4 years (preferred)

Willingness to travel:

- 50% (required)

Work Location: In person

Application Deadline: 07/27/2025
Expected Start Date: 07/28/2025

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