Digital Marketing Executive

1 day ago

Johor Bahru, Johor, Malaysia Putuo Village Full time 40,800 - 51,800 per year

Job Purpose

The Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns to enhance brand visibility, drive website traffic, and generate leads across various digital channels. This role requires creativity, analytical skills, and a strong understanding of current digital marketing tools and trends.

Key Responsibilities:

1. Digital Campaign Management

  • Plan, execute, and monitor digital marketing campaigns across platforms including social media, Google Ads, email, and website.
  • Manage social media content calendars and publish engaging content regularly.
  • Run paid ads (Facebook/Instagram Ads, Google Ads) and track performance.

2. Content Creation & Management

  • Create and design digital content such as visuals, banners, videos, and promotional materials.
  • Draft compelling copy for posts, ads, newsletters, and website updates.
  • Coordinate with external agencies or designers when needed.

3. Analytics & Reporting

  • Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and other digital platforms.
  • Generate monthly performance reports with insights and recommendations.
  • Track KPIs such as engagement rate, conversion rate, website traffic, and ROI.

4. SEO & Website Management

  • Optimize website content for SEO to improve search rankings and organic traffic.
  • Coordinate website updates, landing pages, and improvements with the relevant team.

5. CRM & Email Marketing

  • Execute email marketing campaigns and newsletters.
  • Manage customer databases and segmentation for targeted campaigns.

6. Brand & Creative Support

  • Ensure brand consistency across all digital materials.
  • Assist in photoshoots, product launches, and marketing events when required.

Requirements:

Qualifications

  • Diploma/Degree in Marketing, Mass Communication, Digital Media, or related field.
  • Minimum 3 years of experience in digital marketing or similar role.

Skills & Competencies

  • Proficiency in Mandarin (written and spoken) is required to support content creation and marketing communication targeting Mandarin-speaking audiences.
  • Strong understanding of social media platforms and digital advertising.
  • Knowledge of SEO/SEM, Google Analytics, and ad management tools.
  • Basic design and editing skills (e.g., Canva, Adobe Photoshop, Illustrator).
  • Good command of English (and Bahasa Malaysia/Mandarin if required).
  • Creative mindset with strong analytical and problem-solving abilities.
  • Ability to work independently and meet deadlines.

Job Types: Full-time, Permanent

Pay: RM3, RM4,200.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Professional development

Application Question(s):

  • What's your expected salary?

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital marketing: 3 years (Preferred)

Language:

  • Mandarin (Required)
  • English (Required)

Work Location: In person

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