Digital Marketing Manager

1 day ago

Johor Bahru, Johor, Malaysia Unigeneration Sdn Bhd Full time 96,000 - 108,000 per year

JOB SUMMARY

Digital Strategy & Campaigns

  • Lead the creation, delivery and analysis of engaging digital campaigns across social media, website, CRM and advertising platforms.
  • Contribute to the ongoing development of the College's Digital Marketing Strategy, ensuring alignment with the brand, admissions goals and lead-generation priorities.
  • Analyse campaign performance and provide actionable insights to guide creative and strategic decisions.
  • Keep abreast of emerging trends and technologies, identifying opportunities for innovation and continuous improvement.

Content Creation & Storytelling

  • Produce inspiring, authentic content that captures life at the institution — from classrooms to boarding houses to our 92-acre campus.
  • Build and maintain an extensive photographic and video library to support digital storytelling and campaigns.
  • Support College events with high-quality photography and digital coverage, ensuring brand consistency and visual excellence.
  • Collaborate across Admissions, Marketing, and Boarding to ensure a consistent tone of voice and brand alignment.

Social Media

  • Manage and optimise the College's social media presence, proactively sourcing content from across the College.
  • Develop the Digital Marketing Action Plan for each channel, including the introduction of TikTok.
  • Monitor engagement, track analytics and prepare monthly performance reports.
  • Maintain quality, accuracy and professionalism across all platforms, ensuring content reflects MCM's values and reputation.

Website & CRM

  • In collaboration with the Senior Marketing Manager, oversee dynamic and engaging content across the website, ensuring pages are fresh, accurate and aligned with SEO best practice.
  • Work closely with the Admissions Team to ensure the website supports the prospective family journey with relevant and timely information.
  • Support the delivery of targeted digital communications and campaigns through the CRM system, tracking engagement and performance.

Newsletter

  • Coordinate the weekly College newsletter, ensuring content is accurate, and aligned with MCM's visual identity, tone and brand guidelines.

Collaboration & Teamwork

  • Work closely with colleagues across the College to plan and execute campaigns, ensuring that digital marketing supports broader communications, admissions and event goals.
  • Be an active and flexible member of the Admissions & Marketing Team, supporting colleagues and contributing to the shared success of the department

JOB REQUIREMENTS

  • Proven experience managing digital marketing and social media campaigns.
  • Excellent writing and storytelling skills, with a strong sense of brand and visual design.
  • Confidence using analytics tools (GA4, Meta Insights, etc.) and creative platforms (Canva / Adobe).
  • A strategic mindset with hands-on ability to execute digital campaigns effectively.
  • initiative, creativity and strong collaboration skills.
  • Calm under pressure, adaptable to a fast paced environment

Job Type: Full-time

Pay: RM8, RM9,000.00 per month

Work Location: In person

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