Digital Marketing Manager

Company: NewBubs Confinement (Singapore based)

Location: Remote (Malaysia-based candidates)

Employment Type: Full-Time

Department: Marketing

Reports to: Chief Marketing Officer (CMO)

About NewBubs Confinement

NewBubs Confinement is Singapore's premier postpartum care provider, dedicated to supporting new mothers during their precious confinement period. We connect families with highly skilled and experienced confinement nannies who provide comprehensive care for both mother and newborn. As one of the largest and most trusted agencies in Singapore's market, we're expanding our reach to serve even more families with our premium postpartum care services.

Position Overview

We are seeking an experienced Digital Marketing Manager based in Malaysia (Remote) to join our growing team remotely and drive our digital marketing initiatives. This role will be instrumental in expanding our market presence through strategic digital channels, working closely with our Singapore-based Chief Marketing Officer (CMO) to establish robust tracking and reporting frameworks that will set the foundation for our continued growth and success.

Key Responsibilities
Digital Marketing Strategy & Execution

• Develop and execute comprehensive digital marketing strategies across paid advertising and organic social media channels
• Manage and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram, etc.)
• Create and implement organic social media strategies to build brand awareness and community engagement
• Drive lead generation and customer acquisition through digital channels targeting Singapore market

Analytics & Performance Management

• Collaborate closely with the CMO to develop comprehensive tracking and reporting frameworks
• Establish KPIs and measurement protocols for all digital marketing activities
• Analyze campaign performance data to optimize marketing spend and improve ROI
• Provide regular insights and recommendations based on data analysis
• Create detailed performance reports for Singapore-based leadership team

Content & Campaign Development

• Develop compelling marketing content that resonates with expectant and new mothers in Singapore
• Create campaign strategies that highlight the value of professional confinement care
• Ensure all marketing materials align with brand guidelines and messaging
• Coordinate with creative teams for visual content development
• Adapt content for Singapore market preferences and cultural nuances

Market Expansion Support

• Identify new digital marketing opportunities to support business expansion in Singapore
• Research and analyze competitor strategies and market trends in Singapore's confinement care industry
• Develop targeted campaigns for different market segments within Singapore
• Support new service launches through digital marketing initiatives

Required Qualifications
Essential Requirements

• Minimum 7 years of digital marketing experience specifically with B2C service brands
• Proven track record in managing paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.)
• Strong experience in organic social media marketing and community management
• Expertise in marketing analytics tools (Google Analytics, Facebook Analytics, etc.)
• Demonstrated ability to develop and implement tracking and reporting frameworks

Technical Skills

• Proficiency in digital marketing platforms and tools
• Experience with marketing automation platforms
• Strong analytical skills with ability to interpret data and provide actionable insights
• Knowledge of SEO/SEM best practices

Soft Skills

• Excellent written and verbal communication skills in English
• Strong project management and organizational abilities
• Creative problem-solving skills
• Ability to work independently in a remote environment
• Collaborative mindset with experience working closely with senior leadership
• Cultural sensitivity and understanding of Singapore market dynamics

Preferred Qualifications (Good-to-haves)

• Personal experience as a mother - understanding the postpartum journey and challenges new mothers face
• Experience marketing to Singapore or Southeast Asian markets
• Experience in healthcare, wellness, or family services industries
• Knowledge of Singapore's maternity and childcare market
• Experience with influencer marketing and partnership development
• Certification in Google Ads, Facebook Blueprint, or similar platforms
• Mandarin language skills (advantage for reaching Chinese-speaking market segment)

What We Offer

• Competitive salary package in SGD commensurate with experience
• Full-time remote working arrangement from Malaysia
• Opportunity to make a meaningful impact on families' lives during a crucial time
• Professional development and growth opportunities
• Collaborative and supportive team environment
• Work-life balance that understands the needs of working parents
• Performance-based incentives and bonuses
• Exposure to Singapore's premium service market

Working Arrangements

• Remote work from Malaysia with occasional virtual meetings during Singapore business hours
• Flexible working hours with core collaboration time overlap
• Regular video conferences with Singapore-based CMO and team
• Quarterly performance reviews and strategy sessions

Application Process

To apply, please submit:

• Updated resume/CV
• Cover letter explaining your relevant experience and why you're passionate about supporting new mothers
• Portfolio of successful digital marketing campaigns (B2C service brands preferred)
• Expected salary range (in SGD)

Start Date: ASAP

NewBubs Confinement is an equal opportunity employer committed to diversity and inclusion. We particularly encourage applications from candidates who understand the unique needs of new mothers and families.

Ready to help us expand our mission of supporting Singapore families during their most precious moments? Apply today

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