Director of Marketing
1 week ago
**Job Summary**
The Director of Marketing & Communications is responsible for positioning Sofitel Kuala Lumpur as the market leader in luxury hospitality through innovative marketing, branding, and communication strategies. This role oversees all aspects of brand management, digital presence, public relations, advertising, and promotional activities, ensuring alignment with Accor brand standards. The Director will drive visibility, guest engagement, and revenue growth while maintaining the brand’s prestige and reputation in local and international markets.
**Key Responsibilities**
- Develop and execute integrated marketing and communication plans to support the hotel’s business objectives.
- Safeguard and elevate the Sofitel brand image in all communications, ensuring consistency with Accor guidelines.
- Lead digital marketing strategy, including social media, website, SEO/SEM, and content creation to maximize online visibility.
- Manage media relations, press releases, influencer partnerships, and PR campaigns to generate positive exposure.
- Conceptualize and implement promotional campaigns, seasonal offers, and signature events in collaboration with Sales & F&B teams.
- Drive partnerships with luxury brands, lifestyle communities, and tourism bodies to enhance brand reach.
- Monitor market trends, guest insights, and competitor activities to adjust strategies proactively.
- Prepare and manage the marketing & communications budget, ensuring cost efficiency and ROI.
- Oversee hotel photography, videography, and creative assets to maintain a strong luxury identity.
- Lead and mentor the MarCom team to deliver innovative, high-quality marketing initiatives.
- Support internal communications to engage and inspire Heartists, reinforcing Sofitel’s brand values.
**Qualifications & Requirements**
- Degree in Marketing, Communications, Business, or related field.
- Minimum 8-10 years of marketing & communications experience, preferably in luxury hospitality or lifestyle brands.
- Strong network with media, influencers, and luxury lifestyle communities in Malaysia/regionally.
- Proven track record in digital marketing, brand partnerships, and PR campaigns.
- Creative, strategic thinker with strong leadership and project management skills.
- Excellent written and spoken communication skills in English (additional languages an advantage).
- Ability to work in a fast-paced, dynamic environment with attention to detail.
**Benefits**:
- Dental insurance
- Health insurance
- Meal provided
- Opportunities for promotion
- Professional development
Work Location: In person
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