Activation Executive

2 weeks ago

Kuala Lumpur, Malaysia Unilever Full time

**The Purpose of Role**:
The incumbent to provide the end-to-end support for the activation activities and projects, as well as coordinate and liaise with the cross-functional team, agencies, and suppliers to ensure on-time delivery and execution of promotion co-packing, sponsorship, events and activations.

**Team Structure**:

- Reporting to: Activation Manager

**Key Responsibilities**:
**Brand Campaign Execution**:

- Receive and understand the campaign briefs from the Marketing team, and conduct the briefing to agencies and/or suppliers.
- Understand brand objectives and identify the opportunities to build strong branding and engagement through activation.
- Understand and evaluate the current market trends to develop opportunities for improvement.
- Manage in-store execution and out-of-store activities.
- Manage and ensure smooth brand campaign execution and attend to the issues (if any) swiftly.

**Agency and Supplier Management**:

- Work closely with agencies and suppliers on activation plans to achieve campaign objectives along with requestor and sales team.
- Lead in discussion between requestors and agencies in meetings.
- Build and maintain good working relationships with agencies to drive performance.

**Tracking and Evaluation**:

- Develop and maintain project deliverables including the program summary, budgets, and timelines - and confirm all projects are completed according to schedule and within budget.
- Manage, track and maximize the Return on Investment and KPI.
- Analyze sales reports and postmortem reports for future improvements.

**Key Stakeholders**:

- Internal: Marketing, Activation, Finance, Research and Development, Customer Development/Sales
- External: Creative Agency, Activation Agency, Suppliers

**Travel**:
10-20% of the time in traveling. Now limited due to Covid-19 restrictions.

**Essential Experience/Skill/Knowledge**:

- Bachelor's Degree.
- 2 to 3 years experience in brand/product management/marketing, preferably in the consumer goods industry.
- Good marketing fundamentals and processes.
- Good management and problem-solving skills.
- Ability to work independently and with cross-functional teams.

**Desirable Experience/Skill/Knowledge**:

- Proficient in Microsoft Office Applications (Excel, PowerPoint, and Word).
- Ability to work and multitask in a fast-paced environment.

**How to Apply**:
**About Unilever**:

- Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many of Malaysian households use our products to feel good, look good and get more out of life — giving us a unique opportunity to build a brighter future.- Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

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