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Influencer Marketing Manager

3 weeks ago

Kuala Lumpur, Malaysia Twenty8 Ventures Sdn Bhd Full time

**Key Responsibilities for Influencer Project**:

- Influencer Strategy Development: Collaborate with the marketing team to develop and execute influencer marketing strategies that align with the client brand's goals and values.
- Identify and Recruit Influencers: Identify and establish relationships with relevant influencers across various social media platforms who can authentically represent our brand.
- Campaign Planning: Create detailed influencer marketing campaign plans, including objectives, target audience, content ideas, and key performance indicators (KPIs).
- Content Collaboration: Work closely with influencers to create authentic content that aligns with client brand's messaging.
- Contract Negotiation: Negotiate contracts and compensation terms with influencers.
- Campaign Execution: Coordinate and oversee influencer marketing campaigns, including content delivery, posting schedules, and campaign tracking.
- Performance Analysis: Monitor and analyze influencer marketing campaign performance using metrics such as reach, engagement, conversion rates, and ROI.
- Budget Management: Manage the influencer marketing budget effectively, ensuring efficient allocation of resources for maximum impact.
- Stay Updated: Stay up-to-date with industry trends, emerging platforms, and influencer marketing best practices to maintain a competitive edge.

**; Requirements: - Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field (Master's degree a plus).
- Proven experience in influencer marketing, with a portfolio of successful campaigns.
- Strong understanding of social media platforms and trends.
- Exceptional communication and negotiation skills.
- Data-driven mindset with the ability to analyze campaign performance and adjust strategies accordingly.
- Familiarity with influencer marketing tools and platforms.
- Creative thinking and a keen eye for identifying potential influencers.
- Strong project management skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.