Marketing

1 week ago

Puchong, Malaysia BSM Premier Pathology Full time

Directly responsible for all marketing and market development activities in line with company strategy.
- Specific tasks will be focused on driving business and building our competitive position across the O&G clinics, hospital and other relevant accounts, ensuring clear strategic direction, value and positioning.
- Develop and execute marketing plans.
- To manage and improve lead generation campaigns, measuring results.
- Produce marketing material on time and on budget.
- Develop and implement effective marketing campaigns and activities such as workshops, seminars, direct marketing and work with sales, key doctors and hospital.
- Overall responsibility for brand management and corporate identity.
- Content editor for marketing materials
- Review and respond to social media comments, communicate any major issues to appropriate business owner.
- Capture all media enquiries and send to Client Services / CRM team to respond.
- Manage Marketing Budget effectively (Ad Buys, Press Release, Key Influencers, events, gimmicks etc.. )
- Maintain relationships with key industry contacts
- Responsible for compiling and interpreting market trends, customer needs, and competitive information.
- Communicate, inspire, motivate and involve sales teams and part-timers as appropriate to ensure successful execution of strategy.
- Ensure planning, monitoring and evaluation is established as the norm for business analysis and revenue / cost management.
- Continuous monitoring and analysis of marketing activities for best ROI and ongoing improvements.
- Conceptualize and lead corporate events and activities.
- Manage and execute all sponsorship requests from Hospitals, Nurses, O&G Clinics
- Negotiation of promotional freebies
- Manage and source goodie bags sponsorship
- Manage relationship with all Marketing and company partners, including Mothercare and Thomson Medical Centre
- Oversee operations for all marketing activities and department work flow and admin (Digital, artwork, events, inventory orders, logistics, contractors )
- Handle and manage Events Portfolio (Application, Event Marketing, Registration, Manpower, Operations and requirements, Post event report ROI, F&B catering for participants and staff)
- Oversee all Marketing Assets (eDMs, OGSS Newsletter, Marketing Calendar, Goodie Bags, Freebies & Gimmicks, Promotions, Corporate Folders, Corporate Presentation Slides, Facebook, Website, Instagram)
- Main PIC for Events, Part-Timers for events, leads management at events, Mapex Lab requirements

**Salary**: RM1,500.00 - RM2,000.00 per month

**Benefits**:

- Company car

Schedule:

- Day shift

Supplemental pay types:

- Commission pay

Ability to Commute:

- Puchong (required)

Ability to Relocate:

- Puchong: Relocate before starting work (required)

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