Avp, Martech Specialist

2 days ago

Kuala Lumpur, Malaysia OCBC Bank Full time

**AVP, Martech Specialist** **-** **(**240001KL**)**

**Responsibilities**:

- Develop and execute the marketing technology strategy for Wholesale Banking, aligning it with business goals and objectives.
- Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and other relevant tools.
- Collaborate with marketing, sales, product, digital office, and IT teams to identify and implement martech solutions that enhance customer experience and drive business growth.
- Ensure seamless integration and data flow between different marketing platforms and systems.
- Monitor and analyze marketing technology performance metrics, providing insights and recommendations for improvement.
- Stay updated with the latest martech trends, tools, and best practices, and make recommendations for adoption.
- Train and educate team members on martech platforms, ensuring their effective utilization and adherence to best practices.
- Collaborate with external vendors and agencies to manage martech projects, ensuring timely delivery and quality output.
- Conduct regular audits of martech systems and processes to identify areas for improvement and implement necessary changes.
- Monitor industry regulations and compliance requirements related to martech, ensuring adherence and mitigating risks.
- Managing OCBC website and internal site - user journey enhancement, updates for Wholesale Banking.

**Qualifications**

**Responsibilities**:

- Develop and execute the marketing technology strategy for Wholesale Banking, aligning it with business goals and objectives.
- Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and other relevant tools.
- Collaborate with marketing, sales, product, digital office, and IT teams to identify and implement martech solutions that enhance customer experience and drive business growth.
- Ensure seamless integration and data flow between different marketing platforms and systems.
- Monitor and analyze marketing technology performance metrics, providing insights and recommendations for improvement.
- Stay updated with the latest martech trends, tools, and best practices, and make recommendations for adoption.
- Train and educate team members on martech platforms, ensuring their effective utilization and adherence to best practices.
- Collaborate with external vendors and agencies to manage martech projects, ensuring timely delivery and quality output.
- Conduct regular audits of martech systems and processes to identify areas for improvement and implement necessary changes.
- Monitor industry regulations and compliance requirements related to martech, ensuring adherence and mitigating risks.
- Managing OCBC website and internal site - user journey enhancement, updates for Wholesale Banking.

**Primary Location**: Malaysia-Kuala Lumpur-Kuala Lumpur

**Job**: Emerging Business

**Organization**: MAL WB - EMB Program Management

**Schedule**: Permanent

**Job Posting**: 15-Oct-2024, 4:04:30 AM

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