Copywriter - Johor Bahru, Malaysia

**Position: Copywriter / Copywriting Specialist**

**Company: DentistFind**

**Location: Remote (working in Eastern Time Zone)**

**Company Overview**:
DentistFind is a leading marketing technology company based in Canada, with 14 years of expertise in empowering dental practices across the globe. Our mission is to facilitate seamless and sustainable growth for dental practices through our innovative PracticeFuel platform, which leverages data-driven digital marketing strategies and cutting-edge technology solutions. By focusing on increasing patient acquisition and retention, DentistFind provides a stable and prestigious work environment that offers opportunities for growth and international exposure.

Our comprehensive approach combines advanced technology with personalized consultation, equipping dental professionals with the tools and guidance necessary to achieve their goals. The intuitive platform delivers real-time notifications, actionable reports, and performance reviews, while our expert consultants offer tailored training and support. This focus on ease of use and collaboration allows dental practices to concentrate on delivering exceptional patient care, ensuring steady growth and success in the ever-evolving dental industry.

**Why Join DentistFind?**
At DentistFind, we believe in clarity over complexity, extreme ownership, and building systems that scale. As a rapidly growing dental marketing and technology partner, we empower dental practices with data-driven strategies, cutting-edge tools, and a relentless focus on measurable outcomes. Join us to be a part of a team that values innovation, efficiency, and client success.

**Job Overview**:
DentistFind is seeking a creative and analytical Copywriter who can produce compelling, data-driven copy that supports our lead generation and patient acquisition goals. This role requires a strategic thinker who can collaborate effectively across departments to deliver copies that align with our brand voice and enhances conversion rates.

**Key Responsibilities**:

- ** Ad Copywriting & Optimization**: Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
- ** Conversion Copy Refinement**: Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
- ** SEO-Aware Content Support**: Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
- ** Sales Enablement Material**: Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
- ** Performance Review**: Analyze copy performance using analytics and feedback to inform future iterations.
- ** Cross-Functional Collaboration**: Collaborate with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.

**Required Skills and Qualifications**:

- ** Bachelor’s Degree**: A degree in Marketing, Communications, Journalism, English, or a related field.
- ** Experience**: Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
- ** SEO & UX Writing**: Strong understanding of SEO principles and UX writing best practices.
- ** Analytical Skills**: Ability to interpret data and performance metrics to refine copy strategies.
- ** Communication Skills**: Excellent written and verbal communication skills, with a keen attention to detail.
- ** Collaboration**: Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
- ** Certifications**: Copywriting certifications or additional coursework in digital marketing, SEO, or UX writing.

**Preferred Qualifications**:

- ** Behavior Analytics Tools**: Experience with behavior analytics tools like Hotjar and Microsoft Clarity to review user behavior and adjust copy accordingly.
- ** Local SEO & GMB Optimization**: Knowledge of local SEO practices and Google My Business optimization.
- ** Storytelling & Brand Development**: Experience in crafting narrative frameworks or personas that strengthen brand identity.
- ** Editing with AI Tools**: Proficiency in using AI tools like Grammarly and ChatGPT for efficient editing and headline testing.
- ** Certifications**: HubSpot Content Marketing Certification, Copyblogger Content Marketing Certification, Google Ads Certification, or SEO Certification from SEMrush, Yoast, or equivalent
- ** Dynamic and Adaptable**: Able to adjust strategies and tactics in a fast-paced environment.
- ** Passionate about Storytelling**: Skilled in crafting compelling narratives that engage and convert audiences.
- ** Strategic Thinker**: Capable of aligning copy with broader business and marketing objectives.
- ** Proven Track Record**: Demonstrated success in creating high-impact