Digital Marketing Executive

1 week ago

Bukit Jalil, Malaysia BE International Marketing Sdn Bhd Full time

**Overview of the Position**:
This role is responsible for creating, executing, and overseeing online marketing campaigns to enhance brand awareness, drive customer engagement, and strengthen brand presence.

**The role required to execute the below tasks and initiative**:

- **Digital Marketing Strategy**: Develop and implement comprehensive digital marketing strategies that align with the organization’s business objectives and growth targets.
- **Content Development & Management**: Develop and oversee content creation, including blog posts, videos, and social media content.
- **Social Media Management**: Manage the organization’s social media presence across platforms such as Facebook, Instagram, TikTok, and others. This includes scheduling, posting, community engagement, and monitoring performance to ensure audience growth and engagement.
- **SEO Optimization**: Implement on-page and off-page SEO strategies to improve the website's visibility on search engines and increase organic traffic.
- **Paid Advertising & Media Buying**: Develop, manage, and optimize paid media campaigns, including Google Ads and social media advertising to reach target audiences and achieve marketing goals.
- **Social Listening & Analytics**: Monitor the use of social listening tools, analyse the data collected, and suggest improvements to enhance our engagement and marketing strategies.
- **Campaign Performance Analysis**:Monitor and analyse key performance indicators (KPIs) across digital marketing campaigns. Use data-driven insights to optimize strategies and ensure campaign effectiveness.
- **Website Management & Conversion Optimization**: Ensure the website is up-to-date, user-friendly, and optimized for conversions. Basic knowledge of HTML and CMS platforms is an advantage.
- **Graphic Design & Content Editing**: Utilize online editing tools like Canva, CapCut and others to design graphics, edit images and create visually appealing content for marketing materials.
- **Event Hosting & Miscellaneous Tasks**: Support the team in various tasks as required by the business, which may include acting as an emcee or live host for events, webinars, or promotional activities.
- **Other Duties**: Perform any other duties as assigned by the direct supervisor or department head.

**To be successful in this role, we are expecting the below**:

- **Educational Background**:Possess a minimum of a Bachelor’s Degree in Communications, Marketing and Business Management or related field.
- **Proven Experience**:Demonstrated Min 1 year of relevant working experience in digital marketing, content creation, or social media management.
- **Content Creation & Management**: Proficient in social media content creation, scheduling, and management. Ability to create and edit engaging content using design tools such as Canva, CapCut, and others.
- **Creative Passion**: Passionate in creating new contents, initiate memes.
- **Work location**: Bukit Jalil (Nearby Pavilion Bukit Jalil)

**Benefits**:

- Health insurance
- Opportunities for promotion

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

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