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Intern Digital Marketing

3 weeks ago

Shah Alam, Malaysia TSR Seafront Hotel Full time

**Job Title**: Digital Marketing Intern (Hotel Division)

**Department**: Sales & Marketing / E-Commerce
**Reports To**: Marketing Manager / E-Commerce Executive
**Location**: [Hotel Name / City]
**Duration**: [e.g. 3-6 Months Internship]

**Job Summary**

We are seeking a passionate and creative **Digital Marketing Intern** to join our hotel’s marketing team. The intern will assist in developing and executing online marketing campaigns, managing the hotel’s digital presence, and supporting strategies to increase online visibility, direct bookings, and brand engagement. This role offers hands-on experience in digital marketing within the hospitality industry.

**Key Responsibilities**
- Assist in **content creation** for hotel social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Schedule and manage **daily social media posts** and monitor engagement and inquiries
- Support in planning and executing **digital advertising campaigns** (Meta Ads, Google Ads)
- Help optimize **SEO** and **SEM** performance for hotel website and online campaigns
- Capture and edit short-form **photo and video content** for social media and promotions
- Monitor and report **social media and campaign performance metrics**:

- Conduct research on **competitors, travel trends, and guest demographics**:

- Support marketing team during hotel **events, photoshoots, and content production**

**Requirements**:

- Currently pursuing a Diploma or Degree in **Marketing, Mass Communication, Hospitality, Tourism, or related field**:

- Interest or basic knowledge in **digital marketing, content creation, or e-commerce**:

- Proficiency in **social media platforms** (Instagram, Facebook, TikTok, etc.)
- Familiarity with Canva, CapCut, or Adobe Creative Suite is an advantage
- Strong communication skills in English and Bahasa Malaysia (Mandarin is a plus)
- Creative, proactive, detail-oriented, and eager to learn about hotel marketing
- Able to work independently and within a team environment

**Learning Opportunities**
- Hands-on exposure to **digital marketing campaigns for a hotel brand**:

- Experience managing **real hotel social media accounts and OTAs**:

- Mentorship from hospitality marketing professionals
- Understanding of **online guest engagement and reputation management**:

- Practical experience with **digital analytics tools** and **marketing strategy execution**

**Job Types**: Full-time, Internship
Contract length: 6 months

Pay: RM1,453.33 - RM5,862.73 per month

Work Location: In person