Brand Manager

1 week ago


Kuala Lumpur, Malaysia Rapsys Technologies Full time

Job Description:
Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.

Minimum 3 years’ experience in brand management, preferably in QSR or FMCG industry.

Strong analytical abilities and data-driven decision-making.

Strong understanding of advertising, media planning, and market trends.

Exceptional analytical, communication, and project management skills.

Ability to work in a fast-paced environment.

Basic knowledge of interpreting consumer research, such as focus groups or surveys, to understand consumer sentiments toward a brand.

Duties & Responsibilities:
Brand Strategy and Development:
Drive long term brand vision and Marketing strategy for all major brand moments as well as ongoing brand initiatives

Develop and implement comprehensive brand strategies to achieve business goals.

Define brand positioning, messaging, and identity across all marketing channels.

Campaign Management

Manage and plan effective and impactful campaigns, ensuring above-the-line and below-the-line marketing activities are in line with brand’s strategic business direction

Development, implementation and evaluation of consumer promotions via creative development and media planning

To work closely with internal and external stakeholders to produce materials of creative impact, within our brand guidelines and deadlines

Liaising with agencies and monitoring each campaign to optimize campaign performance

Market Research

Conduct market research to understand consumer behavior, market trends, and competitive landscape.

Identify consumer needs and wants to win local consumers

Collaboration and Stakeholder Management

Work closely with cross-functional teams, including Marketing, Operations, Supply Chain, IT and product development, to ensure cohesive branding efforts.

Build strong relationships with external partners, such as Creative/Media agencies and vendors.

Pay: RM3,000.00 - RM6,000.00 per month

Work Location: In person



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