Brand Executive
1 week ago
As a Brand Executive, you will play a pivotal role in shaping and maintaining the brand's image and ensuring consistent communication across all channels. You will work closely with the marketing team to develop and execute branding strategies that resonate with our target audience, drive customer engagement, and enhance brand loyalty.
**Key Responsibilities**:
- Develop and execute innovative marketing strategies that align with Tealive's brand values and business objectives
- Involve in the creation and execution of multi-channel marketing campaigns, including digital, social media, and offline initiatives
- Ensure consistent and compelling brand messaging across all touchpoints, including social media, website, packaging, and promotional materials
- Sales tracking -pulling of data/reporting (Tactical campaigns and new product launches)
- Track marketing expenses (actual spends projection)
- End to end Marketing campaigns planning and execution
- Deep-dive into specific campaigns, to get involved end-to-end
- Raise PR and submit invoice to respective Finance PIC for LTO, Core, Food, Drink
- Monitoring & analyse competitor activities, post campaign analysis
- Store visit at every new launch to report findings at Operations level
**Requirements**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in brand management, marketing, or a related role, preferably in the F&B or retail industry.
- Strong understanding of branding principles, excellent communication and interpersonal skills, creativity, and attention to detail. Proficiency in graphic design tools (e.g., Adobe Creative Suite) is a plus.
- Proficiency in English and Bahasa Malaysia; Mandarin or other languages are a plus.
- Passionate about coffee and the F&B industry, proactive, and able to work in a fast-paced environment.
turnover
**Job Types**: Full-time, Permanent
Pay: RM3,000.00 - RM4,500.00 per month
**Benefits**:
- Additional leave
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
Schedule:
- Monday to Friday
Supplemental Pay:
- 13th month salary
- Performance bonus
**Education**:
- Diploma/Advanced Diploma (required)
**Experience**:
- Marketing: 1 year (preferred)
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