Brand Executive

1 day ago

Petaling Jaya, Selangor, Malaysia Kao (Malaysia) Sdn Bhd Full time 40,000 - 60,000 per year

Job Purpose

To support brand growth and business performance by executing marketing activities, coordinating brand operations, and ensuring smooth collaboration with internal teams and external partners in alignment with Kao's brand and business objectives.


Job Responsibilities

Brand Development

  • Support the delivery of yearly brand targets including market share, sales, and profitability.
  • Assist in day-to-day brand operations covering production coordination, NPI follow-up, research support, regulatory matters, inventory checks, and communication alignment.

Marketing Execution

  • Coordinate product registration, labelling, and packaging development with internal teams.
  • Liaise with external agencies to support brand plan development, digital content execution, media planning, and campaign rollouts.
  • Work with BTL agencies on trade POP material development and campaign ideation.
  • Support Trade Marketing team in implementing brand campaigns and in-store activations.

Data & Insight Analysis

  • Compile and analyze consumer, sales, and market data (3C analysis) to support brand insights and recommendations.
  • Monitor market trends, competitor activities, and brand performance updates.

Planning & Documentation

  • Assist Category Manager in preparing key documents such as the Annual Business Plan, A&P Plan, Activity Calendar, and Budget inputs.
  • Track marketing expenses and maintain accurate documentation and claims.

Job Requirements

  • Minimum a Bachelor's degree in Marketing, Business, or related field.
  • At least 1–2 years of experience in Marketing, Brand, or Category roles, preferably within FMCG.
  • Experience in customer development or retail environments is an added advantage.
  • Strong interpersonal and analytical skills; able to interpret sales and market data (Nielsen/IRI/Retail Link is a plus).
  • Good communication and presentation skills, both written and verbal.
  • Strong organizational skills and ability to meet tight deadlines.
  • Solid understanding of budgeting basics and ROI considerations.

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