Senior Brand Executive

2 days ago

Petaling Jaya, Selangor, Malaysia Tohtonku Full time 80,000 - 120,000 per year

Job Summary

This role is responsible to assist in executing brand strategies and marketing campaigns for
Men's Portfolio
to drive brand awareness, consumer engagement, and market share. This role requires close collaboration with internal teams and external partners to ensure effective and timely rollout of initiatives.

Key Responsibilities / Duties

  • Assist in planning and executing marketing campaigns (digital, in-store, events).
  • Coordinate with advertising, media, and creative agencies for campaign deliverables.
  • Support product launches including packaging development, sampling, and POSM.
  • Monitor and report on brand performance, competitor activity, and market trends.
  • Work closely with sales and trade marketing to ensure in-store alignment with brand strategy.
  • Manage day-to-day operational tasks including PR kits, sampling activities, and stock requisitions.
  • Liaise with procurement, production, and supply chain teams for product availability and execution timelines.
  • Plan and work within budget of assigned marketing campaign/projects. To prepare post mortem reports after each campaign to evaluate effectiveness and key learnings.
  • Support the reporting and decision-making process with data analysis and presentations.
  • Initiate and coordinate ad-hoc assignments, where required.

Job Skills and Qualifications

  • Bachelor's Degree in Marketing, Business or related field.
  • 2-4 years of experience in a brand or marketing role, preferably in FMCG.
  • Strong organizational and communication skills.
  • Good analytical and problem-solving abilities.
  • Proficient in Microsoft Office
  • Hardworking and willing to learn.
  • Able to work in a team and being independent.

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