Assistant Manager, Marketing Communications

**Company Description**
MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.
**Job Description** PURPOSE OF THE JOB**

Lead, mentor and develop a high-performance Marcom team to achieve marketing objectives and contribute to a successful business plan. Responsible for successfully executing and delivering a fantastic customer experience to shoppers. Cross-functional collaboration with tenants and IKEA Cheras to ensure unique, holistic campaign executions. Working with other related departments to smoothen operational execution successfully.

**RESPONSIBILITIES OF THE JOB**
- To develop marketing strategies and overall Marcom plan with the consideration of partners, anchors, tenants while efficiently utilising the approved budget to achieve the following Marketing Objectives:

- To reinforce brand identity and positioning with ATL, BTL and TTL strategies
- To maintain strong market presence with increased Brand Awareness
- To draw Shopper Footfall
- To encourage Retail Sales
- To highlight Retailers
- To establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, etc for joint promotional and sponsorship opportunities and improve brand perception.
- Budgeting and forecasting operational expenditure & capital expenditure for Marcom.
- Enhancing the Customer Journey Mapping through events, decorations, wayfinding and shopper engagement experiences
- Enhancing the Customer Experience through digital with content creation and curation via Digital and Social Media
- Communicate to intra department as well as internal department for communication of relevant activities, so they can effectively use such information for their purpose.
- Effectively engage with other functional teams meanwhile developing business analysis and complex problem-solving skills.
- Drive marketing direction with marketing team competence effectively grow the business with regional support.
- To manage the PR aspect of a possible crisis.

**Qualifications** REQUIREMENT FOR THE JOB**

**Qualifications**
- Diploma in Public Relations, Retail, Merchandising, Marketing, Communications, or any related field
- Any related course or professional course attended.
- 5 - 8 years of experience.

**Motivation **(_Top 5 points_)
- Passionate about growing business and people together
- Enjoy meeting customers and helping customers by providing effective solutions
- Strong sense of achievement in change management
- A desire for continuous improvement
- A desire for keeping everything organised and structured

**Knowledge **(_Top 10 points_)
- 5-8 years of experience in Retail, Design, Marketing, Digital Marketing, Public Relations, Communications, or any related field
- Strong understanding of customer and marketing dynamics and requirements. Good understanding of current retails trends and practices, including digital strategies and tactics.
- Effective and eloquent communicator. Possesses good verbal and written proficiency in English, and a second language e.g. Chinese and / or Bahasa Malaysia.
- Demonstrated ability to increase productivity and continuously improve and adapt methods and approaches.
- Solve problems creatively and effectively and high levels of integrity and honesty.
- Creative as well as analytical.
- Experience in budgeting and forecasting, multitasking with ability prioritize and juggle multiple commitments and deadlines.
- Strong negotiator, a team player with excellent analytical skills and business acumen.
- A leader with capable mentoring skills, willingness to coach and develop team members.
- Ability to develop rapport with people from all levels and departments.
- Possess excellent presentation skills, ability to inspire action and drive towards a common goal.

**Additional Information