Growth Marketing Manager

4 days ago

Cyberjaya, Malaysia Todak Studios Sdn Bhd Full time

**Perks & Benefits**:

- **Essential Work Equipment** - Tools that help you thrive
- **Career Growth & Upskilling** - We invest in your future
- **Free-Flow Pantry** - Coffee, snacks, and good vibes all day


**Why Join Us?**
- Real-world exposure to studio operations.
- Mentorship from industry professionals.
- Learn how games are tracked, tested, and delivered.
- Opportunity to contribute to projects that ship.


**JOB RESPONSIBILITIES**

**Full-Funnel Growth Execution**
- Support the execution of marketing initiatives across the player journey: awareness, acquisition, onboarding, retention, and re-engagement.
- Implement and optimize organic growth strategies such as referral programs, community activations, viral loops, and content-driven campaigns.
- Collaborate with the creative and content teams to deliver compelling, value-driven content that drives traffic and player engagement.

**Content & Channel Optimization**
- Assist in managing content for app stores, websites, landing pages, blog articles, and in-game news feeds, ensuring ASO and SEO best practices are applied.
- Help improve app store visibility through ongoing ASO (App Store Optimization) efforts and updates.

**Event & On-Ground Activation**
- Plan, coordinate, and execute on-ground activations, including roadshows, gaming events, campus tours, pop-up booths, and launch parties.
- Work with event vendors, internal teams, and brand partners to ensure smooth execution and engaging player experiences.
- Collect insights and feedback from physical events to improve community engagement and player satisfaction.

**Data-Driven Optimization**
- Monitor and analyze player behavior data to understand drop-off points and identify opportunities to improve conversion, engagement, and retention.
- Track key performance indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), retention rates, and conversion funnels.
- Run A/B tests and iterate strategies based on insights to improve campaign effectiveness and lifetime user value.

**Cross-Functional Collaboration**
- Work closely with product, game design, and community teams to ensure growth initiatives align with in-game features and events.
- Assist in creating cross-channel strategies that support feature releases, seasonal campaigns, or content drops.
- Participate in brainstorming sessions for new growth experiments and share learnings with the broader team.


**QUALIFICATIONS & SKILLS**
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2-3 years of experience in growth marketing, digital marketing, or event marketing — preferably in gaming or tech.
- Hands-on experience supporting or managing on-ground events, activations, or experiential campaigns is a major plus.
- Familiarity with tools like Google Analytics, Firebase, Mailchimp, and/or other lifecycle platforms.
- Data-driven mindset with the ability to derive insights and act on them.
- Excellent communication, organizational, and project management skills.
- Passionate about gaming and player communities.

Pay: RM3,500.00 - RM4,500.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 3 years (required)
- Digital marketing: 3 years (required)
- Event Marketing: 3 years (required)
- SEO: 3 years (required)

**Language**:

- English (required)

Work Location: In person

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