Marketing Automation Manager My

Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations.

Isentia was acquired by the UK based martech leader Access Intelligence last year and the future looks bright as we join forces to become a global leader in audience intelligence.

**Overview**

This new role will be a part of an integrated Isentia Marketing team, working closely with other members of the team to deliver on the marketing KPIs aligned to the overall business objectives. This is a great role for experienced growth markers who are looking to progress their career.

We are looking for someone who is passionate about all things digital and are up to date with the latest marketing automation and analytics best practices, platform developments and martech ecosystem architecture. You will ensure that the marketing technology stack helps the business drive more leads, improve conversions and increase retention.

**We are looking for a motivated team player to**:

- Be the owner of Google Analytics, and build reports and dashboard to support site traffic analysis and reporting. Ensure marketing tactics across all channels are tracked, utilizing Google Tag Manager and Salesforce marketing campaign tracking methodologies.
- Manage and deliver the marketing technology stack to help support our marketing and commercial teams, including day to day operations and troubleshooting. Ensure marketing systems integrate and synchronize well with the CRM system.
- Strategic ownership of martech architecture and its roadmap. Have direct ownership or co-ownership of additional marketing technology including paid ads, lead gen tools, website management, webinars, online chat, project management, marketing attribution models, etc. Actively engage in the process to define new marketing automation processes.
- Data management and governance: Daily management of marketing data using Marketo and Salesforce. Partner with marketing and commercial teams to improve data hygiene, processes, metrics, and technologies.
- Marketing leads management: including creation, updating existing information and sharing details with relevant teams using Salesforce.
- Lead assignment: ensure marketing leads are created, updated and shared with relevant teams in a timely manner.

**Qualifications**:

- Marketing degree is desirable but not necessary.
- 3 - 5 years experience in marketing automation or a wider digital marketing role for a high growth B2B Technology business. SaaS background is preferred.
- Experience with Marketo (or Hubspot) architecture, data, process, and best practices.
- Knowledge of inbound/outbound marketing tactics as it relates to marketing automation, experience with ABM is preferred.
- Expertise in translating complex data into actionable insights for stakeholders.
- Knowledge of APAC privacy policy and regulations.

**Soft Skills**:

- Team player, self-motivated, able to plan and prioritise effectively.
- Data-driven, strong attention to detail and continuous improvement mindset. Proven analytical, problem solving, and innovative thinking abilities.
- Strategic thinker that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.

**Technical Skills**:

- Expert level in using Marketing Automation tools (Marketo, Hubspot, etc) and CRM tools (Salesforce).
- Expert level knowledge of Google Tag Manager and Google Analytics.
- Proficiency in Excel (pivot tables, vlookups, etc), working with large data sets.
- Experience working with additional martech tools including paid ads, lead gen tools, website management, webinars, online chat, project management, marketing attribution models, etc.
- At Isentia, we value the safety and well-being of our team members, suppliers and clients and have adopted a ‘no jab, no office’ policy regarding the ongoing management of Covid-19 in the workplace. It is a condition of employment to be fully vaccinated at all times in order to work for Isentia, regardless of the role or whether working flexibly/remotely during employment. Isentia may require you to provide vaccination evidence at the commencement of employment, and at any time throughout employment to confirm your compliance with this requirement._