Strategic Planning Manager
1 week ago
**Responsibilities**:
**Brand Management**
- Maintain up-to-date knowledge of trends, society and culture.
- Disseminate information to provide relevance to brands.
- Place brands in the hearts and minds of the right people.
- Assist clients to see the brand from the “people’s” viewpoint.
**Develop Selling Strategies Creative Briefs**
- Develop brand selling strategies for nominated brands.
- Develop creative briefs for nominated brands.
- Present/ sell creative briefs to client and creative dept.
- Use research and other initiatives to validate thinking.
- Develop presentations to bring strategies alive
- Contribute to client meeting.
- Evaluate creative against strategy
**Requirements**:
- A bachelor’s degree in Marketing, Business Administration, or a related field is required.
- A minimum of 10 years of experience in strategic planning or a related role within advertising or marketing agencies is essential.
- Understanding of relevant contexts ( i.e, people + category + brand)
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