Manager - Personal Financial Services

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The Segment Lead is vital spearhead of Go-To-Market to acquire Non-Individual Customers (ie. micro, small and medium business owners) for PFS Retail Deposit. They are responsible for direct to customer Acquisition and Marketing of the Segment base. The Segment Lead is also responsible for the growth of their segment both in Revenue and Engagement.

Functional
_(job responsibilities)_

Segment Management
- Leads the strategy, planning. delivery, marketing, and in-life optimization of the assigned segment
- Manage product profitability and commercial success - own the business case
- Provide insight to Management on the product and market
- Provide product marketing with insights on key differentiators and messages
- Develops business case for product improvement

Product management
- To maximize the commercial potential of assigned products and/or platforms
- To create and execute Segment specific campaigns based on propositions worked out jointly between Segment Leads and members of the SME and BCB teams
- Perform regular competitor analysis to generate new ideas
- Frequently report Segment results and insights on trends seen in the segment base

Managerial
_(team/group responsibilities)_
- Managing the day-to-day activities of the team.
- Motivating the team to achieve organizational goals.
- Developing and implementing a timeline to achieve targets.

Organizational
_(organizational responsibilities)_
- Champion the PFS-Retail Deposit roadmap and delivery both internally and externally
- Continuous effort to improve business in support of building brand awareness and improving customer experience.

Job Holder Requirements
- Bachelor’s Degree in Business or related field
- Min 10+ years of digital product management/development experience
- Prior experience in consumer banking / business banking (would be an advantage)
- Strong competency in verbal and written communications
- Strong analytical skills and data-driven thinking
- Excellent fluency in written and spoken English and one of the other following languages is essential: CHI & BM
- Customer service experience and the ability to deal with difficult customers is essential
- Knowledge of online acquisition specifically e-commerce is highly advantageous
- Excellent organizational skills and ability to prioritize
- Excellent Microsoft Office (specifically Excel) proficiency
- CMS experience desirable
- Willingness to learn new skills
- About Hong Leong Bank_
- We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China._
- We seek to strike a balance between diversity, inclusion and merit to achieve our _
- mission of infusing diversity in thinking and skillsets into our organisation._
- are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. _
- Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation._