Analyst, Strategy

The Analyst, Strategy & Insights supports business & market intelligence surveillance, analyses and planning via performance tracking, trend analysis and forecasting to facilitate fact-based decisions.

The analyst looks to amalgamate internal and external insights in order to bridge an understanding of business performance with knowledge of the education category, consumer journey well as competitor knowledge for a holistic view to enable informed strategic decisions.

KEY RESULT AREAS / RESPONSIBILITIES
- Conduct sales pipeline tracking, review and analyses
- Involved in Student Recruitment planning and analysis for the company’s Higher Education.
- Co-develop student number and revenue targets as well as trendlines for measurement and tracking
- Generate relevant data via the CRM system to facilitate analysis; align/streamline CRM analyses to reflect any updates in business requirements or needs.
- Track sales pipeline performance vs. target by week, cycle as well as annually vs. past trends.
- Work cross functionally with the recruitment, marketing and academic teams to analyze lead/ lag indicators and identify performance levers or issues
- Produce relevant business performance insights highlighting potential opportunities, risks and implications
- Review and propose recommendations for sales, and marketing initiatives.
Perform budgeting and forecasting
- Evaluate and update monthly student number forecasts into the financial system based on assumptions and/or feedback on performance outlook.
- Support the annual 3-year budget planning and analyses
Develop market intelligence (Brand, Market & Competitor trends) for marketing and brand planning

Constantly monitor the environment: technology, market trends and competitive landscape to highlight growth opportunities and new markets.

Mine and synthesize internal/external and primary/secondary sources of data and trends (including database / dashboards)

Work collaboratively with other cross functional teams to:
evaluate portfolio and pricing strategies

correlate competitive performance with revenue analyses

distill insights to support business building plans

Implement market research for timely delivery of information to contribute to decision-making

Perform annual comprehensive programme review analyses

Measure / forecast market size in terms of student population and evaluate potential for new programmes

Support new programme development process with research where necessary to facilitate decision making

Budget, recommend and plan research (based on business needs & challenges)

Manage research projects that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings
- The role may be required to undertake other projects / evolve according to function’s needs or organisation’s direction upon the discretion of the Manager and Director.

JOB SPECIFICATIONS

Minimum Qualifications
- Degree in Business Management / Marketing / Finance / Economics/ Statistics or other management-related disciplines.
Related Experience
- At least three (3) years of working experience, with at least one (1) year in Sales/Marketing/Financial Analysis/Research.
- Experience in Salesforce /CRM is required.
Competencies (Knowledge, Skills and Abilities)
- Profession-Related
- Knowledge and skills in CRM tools
- Sales tracking and analyses.
- Knowledge of market research and consumer insights.
- Proficient in English, Bahasa Malaysia and/ or Mandarin.
Foundational Competencies
- Strong AMP
- Attitude - Value driven & good work ethics.
- Motivation - Highly self-motivated in achieving results.
- Passion - Passion for performance
- Data Driven and analytical in planning and decision making.
- Detail oriented and methodical.
- Project Management capabilities and able to plan, disseminate and monitor effectively to ensure success of project.
- Excellent presentation and communication skills.
- Team Player. Experience in working across levels in broad and complex organisations and believes in achieving results through collaboration
- Willing to work beyond normal working hours and during weekends.

**Salary**: RM7,000.00 per month

Schedule:

- Monday to Friday