Quaker Marketing Manager, Malaysia

**Responsibilities**:
**Main Purpose**:
To manage end to end Marketing for Quaker Portfolio (i.e. breakfast cereal, cookies and 3in1 beverages) in Malaysia by executing winning brand activation programs working closely with the MU Category Lead.

To translate Quaker brand strategies into well-defined Channel & Category programs & activities to support achievement of volume growth and share ambition & bring to life PepsiCo’s in-store picture of success per channel, per product category.

**Accountabilities**
- Brand-Building/Marketing Strategy Development: Working with Category lead to set long term brand goals and working closely with Commercial Lead to plan and execute in-year action plans to win in Breakfast Cereals by growing Hots Cereal Category.
- Market Share and Brand Health Analysis: Analyze Volume, Value shares, In-home consumption behavior and Brand Equity Scores (if available) to understand market & consumer trends and inform decision-making. Develop holistic action plans (4P’s) for winning share improving Brand Health & growing consumption.
- Marketing Campaign Development and Execution: Development of communications and content around Quaker products that influence consumer behavior. Coordinate advertising development, from identification of consumer insight to testing of final assets and deployment. Also, localize any global/regional content which is available and meets brand’s strategic imperative.
- Commercial Planning/Execution: Support Commercial Lead with new commercial opportunities for Quaker to drive additional business. Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
- Promotion Calendar: Development of consumer promotion calendar which drives profit accretive incremental growth for Quaker Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar On-Time & In-Full.
- Innovation Calendar: Develop brand expansion roadmap for Quaker category products including relevant innovations
- product & packaging to drive profitable growth. Conducts consumer testing and work with cross-functional teams including R&D, Commercialization, Finance, Supply Chain & others to deliver innovation plan on-time in-full.
- A&M Budget and MFAR Management: Recommend proper A&M budget based on AOP initiatives to Head of Marketing. Execute Monthly MFAR Tracking to check total spending progress vs plan and budget. Develop and manage Media Plan and work with agencies to deliver highest efficiency based on Marketing Objective. Strive to deliver higher Working A&M.
- Imported Portfolio Range: Coordinate with Central SC Hub and/or Export Managers (of source country) to identify possible products to be imported. Work with regulatory and legal re import requirements, finance for P&L, pricing & develop launch plans for shortlisted products with Sales and Distributor and create channel programs to ensure consistent availability, visibility, and accessibility of PepsiCo Foods products in-store.
- Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives.
- Ecommerce Channel: Work with Ecom Lead and Enabler creative team to build salience and relevance of Quaker on Ecom channels such as B2C, B2B & O2O. Leverage Ecom to build excitement on Quaker innovations and launch exciting big day Campaigns.
- Collect and integrate sales execution data, vis-à-vis approved budget, and analyze them by channel & brand and share it with relevant stakeholders on a regular basis to inform monthly business decision making.
- As a control owner for Marketing process, support the GCS agenda in accordance with PepsiCo Accountability model by building GCS capability, ensuring robust risk assessment, and quarterly GCS testing. Assess key control effectiveness and ensure gaps, as identified in the quarterly testing and corporate audit, are remediated on a timely basis. Maintain process documentation that is complete and accurate and establish a strong control environment for the Marketing function.

Qualifications:
Knowledge & Experience
- University degree, Marketing/Business degree is a preference
- 10+ years work experience (strong marketing management background) in an FMCG environment with at least 3 year experience at a Senior Product Manager level
- Knowledge of Marketing Fundamentals is a must (Brand Communications, Brand Strategy, Innovations, Media Planning)
- Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity
- Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implemen