Tiktok Manager

**WHO ARE WE ?** Desince Sdn. Bhd. was founded in 2016 with a strong desire to provide the best resources to the e-commerce industry. We continuously improve and innovate to deliver a futuristic shopping experience to our consumer groups. After years of development, Desince is now one of the leading e-commerce players in Malaysia — and we are committed to ongoing growth and contribution in the industry. **WHAT WE SELL?** Full range of fashion related products ranging from men's to women's, from formal wear to casual wear. **EMPLOYEES** 80 - 90 staff **COMPANY REWARDS** - "Top Orders 2022 in Fashion Category in Lazada" - February 2023_ - "Top 3 Sidec ECM 2024, 2nd Runner Up " - May 2024_ **JOB SUMMARY** We're seeking a data-driven TikTok Manager to lead our performance content ecosystem across livestream shopping (Shopee/TikTok Live), conversion-focused videos, and affiliate partnerships. You'll architect content that doesn't just engage - but directly drives sales, blending creative strategy with ROI optimization. **JOB DESCRIPTION** 1. Livestream Commerce Operations: - Own end-to-end Shopee/TikTok Live strategy from pre-production to real-time performance monitoring. - Develop "shoppable" content frameworks that convert viewers into buyers during streams. - Coordinate hosts for maximum sales impact. 2. Performance Video Production: - Create high-converting video assets optimized for product discovery. - Repurpose livestream highlights into evergreen sales-driving content. - Implement A/B testing for thumbnails, hooks, and CTAs. 3. Affiliate & Partnership Growth: - Engage and manage affiliate partners to amplify product reach. - Develop co-marketing content packages for affiliates. - Track affiliate-driven conversions and optimize commission structures. 4. Data & Optimization: - Establish KPIs: Sales conversion rate, CTR, average order value per stream. - Conduct weekly performance deep dives across accounts. - Implement learnings into content playbooks. 5. Livestream Quality Supervision & Coaching: - Work closely with livestream moderators to monitor host performance, visual setup, and engagement tactics. - Coach hosts and moderators to continuously improve presentation skills, camera framing, audio clarity, and on-screen storytelling. - Establish SOPs for livestream quality standards and ensure consistent adherence across all sessions. 6. Content Library & Workflow Efficiency: - Build a centralized content library of high-performing scripts, product highlights, and visual assets to streamline production. - Develop SOPs to speed up the turnaround of livestream-to-video repurposing. 7. Cross-Department Collaboration: - Collaborate with the Creative and Data teams to align visual direction and optimize based on content performance data. - Provide feedback to the Product and Marketing teams based on viewer reactions, questions, and purchase behavior during livestreams. 8. AI Integration & Innovation: - Collaborate with senior management and external partners to explore and integrate AI technologies into content and livestream operations. - Contribute to the training, development, and maintenance of AI bots for tasks such as automated content suggestions, chat moderation, or performance analytics. - Lead initialization and ongoing optimization of AI-driven tools to enhance team productivity and content performance. **REQUIREMENTS** - Diploma or Degree in Marketing, Digital Media, Communications, Business Administration, or related field. - Minimum 3 years of experience in livestream production, social media management, or digital content creation. **WORKING DAYS & HOURS** - 6 days a week (alternate Saturdays) - 9:00 AM - 5:30 PM (1-hour lunch break) - Sunday is a rest day **BENEFITS** - Additional leave - Free parking - 15% staff discount on Desince products - Insurance & medical coverage (including panel clinic) - Medical benefits - EPF / SOCSO / EIS / PCB - Monthly lunch gathering treat - Company trips & staff activities - Annual salary increment - Yearly bonus - Company-provided laptop and necessary devices - Positive company culture and supportive working environment - Opportunities to grow and build a long-term career with us Pay: RM6,000.00 - RM10,000.00 per month **Benefits**: - Additional leave - Free parking - Health insurance - Maternity leave - Meal provided - Opportunities for promotion - Professional development Schedule: - Day shift Ability to commute/relocate: - Kapar: Reliably commute or planning to relocate before starting work (required) Application Question(s): - How long your notice period? **Education**: - Diploma/Advanced Diploma (preferred) **Experience**: - livestream production and social media management: 3 years (preferred) **Language**: - English (preferred) **Location**: - Kapar (required) Work Location: In person