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Digital Marketing Executive

3 weeks ago

Johor Bahru, Malaysia Holiday Inn Express and Suites Full time

Maximize revenues from Hotel websites, optimise and analyse website performance and initiate improvements and updates.
- Monitor, track and analyse Hotel websites to drive consumer traffic, brand awareness, booking conversion and revenue.
- Assist & Manage marketing agencies to deliver strategic goals and maximum ROI.
- Lead, coordinate and manage digital marketing initiatives and campaigns with internal teams.
- Support group’s digital roadmap by implementing, facilitating and driving marketing initiatives and campaigns.
- Monitor day-to-day activities of hotel social media channels; manage and update all social presences of the hotel and activities.
- Manages active and engaged communities around defined or trending topics; performs social media canvasing and lead generation.
- Communicates with GM and Dept. heads for appropriate messaging needs/ responses to Guest Reviews (TripAdvisor, OTAs).
- Monitors community feedback in real-time drives daily engagement with public interaction for the hotel’s official social presences (FB, Twitter, Weibo, etc).
- Develops unique hotel and destination content (posts, photos, videos, infographics, etc); sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials.
- To carry out constant maintenance and updating of the Hotel’s main webpage.
- Update and enhance the Hotel’s plasma screens with on-going marketing programs and initiatives.

**Benefits**:

- Additional leave
- Free parking
- Health insurance
- Maternity leave
- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Day shift
- Monday to Friday