Trade Marketing Manager

**Requisition ID**:6961
Job SummaryLead the Trade Marketing function to achieve Company and Category objectives by implementing brand strategies to boost sales, enhance brand relevance, and stimulate category growth, with a focus on**General Trade & East Malaysia**. Oversee shopper activation programs for Beverage and Health Enrichment, driving desired changes in shopper and retailer behavior both offline and online.Job Responsibilities**1. Trade Marketing Planning**:

- Develop and implement key shopper programs to enhance brand value, drive category revenues, and increase sales volume.
- Formulate trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing.
- Identify and capitalize on new channel and category opportunities.
- Support post-promotion analysis, competitor, and category reporting, and collaborate on category strategy development.
- Lead volume gap closure initiatives to achieve Company Objectives.

**2. Channel Sales Services - General Trade Channel**:

- Drive Sales and Marketing Activity Calendar in the General Trade Channel.
- Track and compile sales execution programs according to KPIs.
- Manage Trade Marketing Fund efficiently and effectively.
- Keep the business informed about sales activities and promotional plans.
- Develop and maintain channel-specific promotional grids to drive online traffic.
- Lead certain projects like new product development and launches.

**3. In-Store Activation**:

- Execute POSM activation plans with shopper-centric focus.
- Develop chiller management plans for On-The-Go consumption.
- Establish execution standards through Picture of Success.
- Manage promoter agencies to execute shopper activation programs.
- Develop customized activation programs for selected accounts within NPD launches and festive activities.

**4. Category Management**:

- Utilize Category Management tools for range and space optimization.
- Lead Commercial Proposition for NPD initiatives within category context.
- Support Customer Business Reviews by translating Brand/Segment Plans into customer-focused programs.
- Provide category insights to identify opportunities for SUNTORY brands.
- Maintain pricing and promotion information for competitors and key accounts.

**5. Merchandising**:

- Develop merchandising tools, training decks, and programs.
- Conduct ranging analysis by Customer to drive channel range strategy.
- Optimize space recommendations in stores via planograms and maximize SUNTORY brands on fixture.

**6. Project Management / People Development / Others**:
- Train, motivate, and supervise sales team to achieve personal and business objectives.
- Provide specialist support to sales team with monthly reviews and business development initiatives.

**#LI-AL1**
Your TeamLine manager: Head of Trade Marketing
Peers: 3 x Trade Marketing Managers (Pharmacy channel, East Malaysia and Brunei, MT & Ecomm)Skills and Experience**General Skills/Attributes**:

- Strategic thinking, initiative, innovative approach, leadership, enthusiasm, tenacity, effective communication, and interpersonal skills

**Technical/ Work-based skills**:

- Ability to analyze external data from sources like Kantar, Nielsen, and Mailer track to formulate Strategy and Action plans.
- Experience in sales, trade, and consumer promotion planning and execution
- Proficient in Microsoft Excel and PowerPoint

**Experience**:

- 5 years in managerial capacity including Assistant Manager roles.
- Background in Modern Trade, General Trade, Trade Marketing, or Trade buying in major FMCG companies within the region (minimum 3 years).
- 1-2 years of relevant experience in the Beverage category

**#LI-AL1**
EducationBachelors in EconomicsMaster in Business Administration