Trade Marketing Manager

3 days ago


Petaling Jaya, Malaysia PositiveLinks Asia Full time

We’re hiring a **Trade Marketing Manager** to blend strategy, creativity, and commercial drive in the **fast-moving world of beauty and personal care.**

**Lead trade marketing and purchasing plans**that connect brands with consumers, drive sales, and deliver merchandising excellence.

Collaborate with regional suppliers, marketing, and sales teams to shape campaigns, optimize inventory, and uncover new growth opportunities.

If you’re a strategic thinker with leadership skills and a passion for data, market trends, and in-store execution — this is your chance to make an impact.

**Key Responsibilities**
- Develop and implement **trade marketing and purchasing strategies** aligned with company goals.
- **Lead and manage the purchasing team** in preparing monthly stock plans with suppliers in **Indonesia, China, Japan, and Korea**.
- Oversee **inventory management**, ensuring timely orders and optimal stock levels.
- Use **data analytics** to forecast sales trends and improve stock planning accuracy.
- Conduct **market and category analysis** to identify trends, distribution gaps, and growth opportunities.
- Manage **planograms (Nielsen Spaceman)** and category planning based on sales and category data.
- Develop and execute **merchandising guidelines and POSMs** to enhance retail visibility and brand alignment.
- Support **in-store promotions and campaigns**, ensuring effective execution across channels.
- **Monitor and analyze sales data** and trade campaign results to identify improvement areas.
- Provide **training materials and sessions** for internal and distributor sales teams.
- Act as a **bridge between marketing and sales**, aligning stock and trade initiatives with brand campaigns.
- Collaborate with **finance, logistics, suppliers, and service providers** for smooth operations.
- Manage **trade marketing budgets** and ensure effective use of investments.
- Identify **cost-saving opportunities** and negotiate competitive supplier pricing.
- **Lead, coach, and develop** the Trade Marketing and Purchasing teams to achieve business objectives

**Key Requirements**
- Bachelor's/Professional Degree preferably within the area of Business Management, Administration, or related.
- Minimum of **5 years of Trade Marketing experience in beauty and cosmetics FMCG companies, with at least 3 years at managerial level.**:

- Required languages: English & Bahasa Malaysia. Knowledge of other languages is advantageous.
- Proficiency in computer skills, MS Office, Excel, etc.
- A team player with a pleasant personality and strong interpersonal and communication skills and the ability to build good working relationships with internal and external parties.
- Ability to thrive in a team environment while also having the ability to work independently.
- Self-starter, highly organized, and able to prioritize multiple tasks in a challenging and fast-paced working environment.
- Creativity and commercial awareness, especially in the beauty, cosmetics, and personal care industries.
- This opportunity is available to individuals authorized to work in Malaysia

Pay: RM100,000.00 - RM120,000.00 per year

Application Question(s):

- Have you developed and implemented trade marketing strategies for multiple retail channels?
- Do you have experience working with regional suppliers (Japan, Korea, China, Indonesia) and managing inventory or stock forecasts to prevent shortages or overstock?
- Have you managed a trade marketing budget or evaluated campaign ROI?
- Do you have at least 5 years of trade marketing experience, including 3 years in a managerial role?

Work Location: In person



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