Director, Business Development

2 days ago


Kuala Lumpur, Malaysia Berjaya Times Square Hotel, Kuala Lumpur Full time

**JOB REQUIREMENTS**: - Must have 5 years’ experience as Director of Sales/Marketing. - Must have minimum of 5 years’ experience in various 5-star rated international properties. - Must have multi-cultural experiences, exposed to a variety of different countries and working conditions with a variety of different culinary values. - Must be well versed and knowledgeable with corporate and government offices as well as travel agents. - Must have good knowledge of modern Sales and Marketing technologies applied as well as “Best Practices” within the worldwide Hotel industry. - Must have a good sense of diplomatic leadership of a multinational crew serving a multinational clientele. - Must have a very good knowledge of establishing policies and procedures, standard operating manuals, and evaluating employee’s performance. - Must have carried financial responsibility. **JOB RESPONSIBLITIES**: - Produce annual revenue plan, marketing budgets and forecasts. - Provides a professional, advisory support service to the Director of Business Development and Marketing, as well as to the General Manager, if necessary. - Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc. - Create and implement special programs to achieve greater profitability through: - Increasing average rate. - Increasing overall occupancy. - Increasing business volume during off-peak periods. - Increasing local Food and Beverage as well as Banquet Sales. - Enhance the image of the hotel in the local community. - Participate as an active member of the community through associations, memberships and other trade organizations. - Review regularly activity reports of Sales and Marketing personnel to ensure targets and sales objectives are being met. - Review regularly internal promotion pieces for visual effect and ensure they conform to brand standards. - Organize and promote special projects, in cooperation with the Food and Beverage department. - Interacts with individuals outside the hotel, including, but not limited to clients, convention bureaus, local hotel associations, government offices, airlines, travel agents, tour operators, competitors, corporate offices and other members of the local community. - Investigate potential markets by: - Reviewing Sales and Marketing as well as Front Office correspondence files. - Analyzing guest history and registration card files. - Studying guest questionnaires. - Reviewing government statistics on visitors to the city. - Analyzing competition's sales/promotion efforts. - Studying various reference and industry publications for sales leads. - Procure new and repeat business for the hotel by maintaining contact with corporate and government offices as well as travel agents within the community and neighbouring markets. - Manage the development of new products and services. - Oversee the development of new marketing strategies. - Conduct market research. - Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives. - Establishes the company’s Human Resource framework including: - The organization structure - Policies and procedures - Induction and orientation procedures - Training procedures - Develops a reward and recognition system for regular clients, agents, bookers, etc. - Perform the role of advisor, consultant and councillor to management in all aspects of Sales and Marketing. - Develops with the Training Manager training plans, develops training material in accordance with the company’s guidelines and implements training plans for all employees. - Monitors local competitors and compare their ADR and Occupancy as well as guest mix with the hotel. - Establish systems which monitor the achievement of departmental goals to validate employee’s performance on financial remuneration (i.e. increments and bonus). "Your benefits will include a competitive starting salary. As a valuable associate of Berjaya Times Square Hotel, you will become a member of the Berjaya Hotels & Resorts which provides reduced hotel room rates in our hotels not only in Malaysia but worldwide, plus discounts on products and services offered by Berjaya Group Subsidiaries and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global organization like ours" Pay: RM5,090.65 - RM25,422.53 per month **Benefits**: - Health insurance - Maternity leave - Meal provided - Parental leave - Professional development Work Location: In person



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