Campaign & Performance Manager (Based in Malaysia

5 days ago

Kuala Lumpur, Malaysia Welovesupermom Pte Ltd Full time

**Campaign Manager**
- Overall responsible in meeting KPIs for campaigns assigned.
- Brief, project manage, and oversee the quality of work across all channels - CRM, UGC, Partnership & Customer Service.
- Forecast budget/CPL and timelines for campaigns.
- Ensure accurate source attribution and performance measurement.
- Monitor KPIs (CPA, ROAS, CTR, LTV, etc.) and report insights and recommendations to stakeholders.
- Build long-term strategies for user acquisition while managing short-term fulfilment.
- Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.
- Collaborate closely with Sales team in ensuring optimal client management.
- Responsible for liaising with finance for timely billing of clients.

**Performance Marketing (Paid Ads)**
- Directly Manage paid media campaigns across platforms like Meta, Google, TikTok, XHS, Wechat and others.
- Plan and execute full-funnel strategies to drive traffic, lead generation, and customer acquisition.
- Optimize ad performance through A/B testing, targeting, bidding, and creative iteration.
- Responsible for creative copy writing to drive high conversions at targeted CPL.

**Creative Content, SEO & Organic Growth**
- Own and lead the SEO strategy, covering technical, on-page, and content-driven optimization for industry assigned.
- Conduct keyword research and competitive analysis to support scalable content planning & ensure all digital content aligns with SEO best practices to boost long-term search visibility.
- Use analytics tools (e.g., Google Analytics, Search Console, SEMrush) to monitor performance and generate insights.
- Ensure content quality, brand consistency, and alignment with messaging and tone of voice.

**Requirements**:

- Minimum 4 years’ experience in user acquisition marketing, either with B2C brands or with agencies
- Proven experience in managing successful B2C demand generation programmes
- Prior experience with beauty treatment industry and/or mom&baby FMCG is a big plus
- Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
- Proven track record in driving BoFu conversions and achieving ambitious revenue targets
- Proficient with Meta and Tiktok, other platforms are a plus
- Agile when solving a range of implementation or operational issues
- Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
- Meticulous and detail-oriented
- Proficient in written and spoken English

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