Co-marketing Services Lead

2 weeks ago

Penang, Malaysia Intel Full time

Intel s co-marketing efforts with and through partners are essential to our go-to-market strategy and key to hitting our marketing objectives.
In this role you'll lead an external agency team of committed, expert marketers who enable and partner with retail partners to ensure they do effective co-marketing with Intel.
Your role is to ensure that Intel branding and messaging in partner campaigns is in alignment with the Sales and Marketing Guidebook and the campaign execution and claiming by the partners functions smoothly. To ensure this, you need to train the partners with the new rules and guidance, create and share reports with partners to align them to do the correct campaign execution across the wide range of activities including media campaigns, events, tv, print ,radio, digital marketing, and much more.

Key Job Deliverables
- Co-marketing campaign consultancy
- Creative Consultation to industry partners on different campaigns to ensure the creatives are in line with the Sales and marketing Guidebook.
Work closely with audit and HQ program office team and guide partners through escalations and exceptions.
- Training - Keep partners updated with any updates in the guidebook
- Work with an agency to manage a group of green badge Contingent workers across APJ,EMEA, USA to deliver the above.
**Qualifications**

Minimum Qualifications:

- 3+ years' experience in a finance, audit role managing large scale partner programs.
Proven track record project management and collaborate with internal and external customers and partners
- Demonstrable experience of managing a team or an agency to get work done systematically from multiple people

Preferred Qualifications
- Good working knowledge of tools like Sales Force and Service Now is an advantage
- Ability to manage people and stakeholders across APJ, EMEA and USA.
- Aptitude for managing large number of partners and business issues in a very dynamic environment.
**Inside this Business Group**
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

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