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Marketing Executive

2 weeks ago

Petaling Jaya, Malaysia IKEA Full time

**Job ID**: REF5654W

**Date posted**: 04/12/2024

**Company description**
**_
GREAT place for shopping, leisure and meetings for my family and friends; with a GOOD MIX of retail offering that making every wishes AFFORDABLE._**

Located at the heart of the upmarket and affluent Damansara neigbourhood, IPC Shopping Centre attracts a sophisticated customer profile and adjoins IKEA Damansara, one of the most successful stores in the IKEA family that ranks in the top 10 worldwide for footfall. We are one of the first to many shopping centres under Ikano Centre’s portfolio across the Southeast Asian region.

IPC Shopping Centre is a family-friendly shopping destination that is more than just shopping. It is So Much More as there are more than just transactional experience. IPC is a place where people want to return to, over and over again. In IPC Shopping Centre, we strive to bring bright smiles and laughter to our shoppers.

**About the job**

In this role, you will support the Marketing Manager, with key responsibilities in relation to casual leasing of promotional spaces to achieve yearly targets, implementation and execution of IPC Shopping Centre’s marketing events, especially thematic, festive and tactical campaigns and activities, tenant relation as well as to contribute traffic growth by upholding the vision of Ikano Retail - To create a better everyday life for the many people.
**Job description**
Casual Leasing of Promotional Spaces & Communities Events
- To handle casual leasing of promotional spaces in the Shopping Centre according yearly budget.
- To plan and execute communities-driven event & campaigns in-line with the marketing objectives and positioning.
- Supervise the set-up of events, roadshow, fair and activities, coordinate with internal departments and external service providers, exhibitors and contractors.
- To source for suitable and relevant external parties in all aspects of casual leasing that are in-line with the Centre’s Brand Values and Market Positions.
- To develop relationship with tenants and exhibitors to secure take up of promotional spaces in the centre.
- To build relationship with communities, tenants, vendors and event organizer in order to co-create events, thematic roadshow and fair according to their Advertising and Promotional needs.
- To assist the manager in ensuring that the monthly income target is achieved through profitable rental of promotional space, inventory rental, and any other available revenues.
- Track and measure the outcome on events and activities to ensure the highest possible occupancy with good yields.
- To be well aware and informed of latest trends in the market in order to bring in relevant and up-to-date communities’ events and sales activities into the centre.
- To upkeep experiential areas during vacancy of promotional and communities.

Casual Leasing of Advertising Spaces
- To handle casual leasing of advertising spaces in the Shopping Centre according yearly budget.
- Contact tenants and potential brands to describe advertising opportunities in the Centre
- To be well aware and informed of latest retail advertising trends in the market.
- Supervise the set-up of advertising mediums and coordinate with internal departments and external service providers, exhibitors and contractors.
- Ensure advertisements are appropriate in nature and fitting to the Shopping Centre’s image and positioning.
- Track and measure the outcome on advertising spaces from advertisers.
- To develop relationship with tenants and advertisers to secure sponsorship according to yearly budget.
- Identify potential space to be converted into advertising opportunities.
- Up-to-date with current advertising technology and solutions in the market.
- To build relationship with tenants in order to support their Advertising and Promotional needs.

**Qualification**
- Bachelor's Degree in Marketing, Mass Communication, Business, or related field required.
- Possess at least 2 years in the Shopping Centre or retail industry marketing experience.
- Strong experience in Sales field
- Must have interpersonal and communication skills and the ability to liaise with and present to various channels across the business.
- Strong networking skills and resourceful.
- Independent and able to multi-task.
- Able to work under pressure and able to meet target and deadlines.
- Possess strong negotiation skills and personal integrity.
- Have a proactive personality and good initiatives in finding solutions.
- Good command in English. Proficiency in Mandarin and Cantonese would be an added advantage.

**More Information