Sales Development Representative

**NOTE**:Not accepting applicants who need Visa sponsorship to work in Malaysia.** **

**Business Development Representative (BDR) - Malaysia**:
**The Role**:
Anchanto Malaysia is seeking a **proactive, organized, and creative Business Development Representative (BDR)** who will manage **full-funnel outreach**—from outbound and inbound lead generation to event-driven marketing and campaign coordination.

This is a **non-closing role** focused on activating opportunities and driving commercial visibility in the Malaysia market.
- Is structured in prospecting and confident in collaborating with **sales, marketing, and channel teams**.
- Has strong understanding of **B2B SaaS sales, eCommerce, logistics, or supply chain technology**.
- Possesses excellent **communication and prospecting skills**.

**Key Responsibilities**:
**1. Sales Development (Inbound & Outbound)**:

- Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).
- Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).
- Book meetings with qualified decision-makers and warm leads for sales.
- Maintain accurate tracking of pipeline activities in **CRM (HubSpot or equivalent)**.

**2. Event & Campaign Activation**:

- Identify relevant industry events and coordinate with the sales team for participation.
- Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).
- Collaborate with industry bodies to co-host events or distribute EDMs.

**3. Marketing Coordination**:

- Work with the marketing team to align campaigns with target accounts and outbound efforts.
- Track performance of local paid campaigns and provide feedback to improve lead quality.
- Own feedback on content for landing pages, digital campaigns, and local website branding.

**4. Market Intelligence & Lead Research**:

- Research and enrich contact lists for prospecting (decision-makers, partners).
- Monitor competitor activity and trends across eCommerce, retail, and logistics.
- Share insights with commercial and marketing teams to inform positioning.

**5. Collaboration & Reporting**:

- Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.
- Coordinate internally across **sales, partnerships, and marketing** to ensure outreach is aligned with business priorities.

**Qualifications**:

- **4+ years** of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).
- Proven experience with **lead generation, outbound prospecting, and cold calling**.
- Strong understanding of **CRM tools and lead management processes**.
- Clear evidence of results in:

- Outbound prospecting
- Designing sequences
- Writing short/medium-form content
- Using **LinkedIn and social media** for business development
- Excellent **verbal and written communication skills**.
- Ability to work **independently** and manage multiple tasks effectively.
- Strong **analytical skills** with ability to assess sales data and improve outreach strategies.
- Experience in **handling objections and qualifying leads** for software solutions is a plus.

**Key Performance Indicators (KPIs)**:
**Lead Generation & Sales Development**:

- **Meetings Booked (Irrespective of Channel)**
- Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).
- **Lead Qualification Rate (Inbound/Outbound)**
- Percentage of leads qualified and moved to opportunity stage.
- **Outbound Activity Volume**
- **Meeting Conversion Rate**
- Ratio of MQLs/SQLs successfully converted into meetings.
- **CRM Hygiene & Data Accuracy**
- Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).

**Marketing & Campaign Coordination**:

- **Event-Driven Lead Generation**
- Number of leads sourced or engaged through events, webinars, or partner activations.
- **Event Participation ROI**
- Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).