Marketing Manager

1 day ago

Kuala Lumpur, Malaysia LeanTech SG Full time

General Summary:
LeanTech SG is a fast-growing EdTech startup based in Singapore. With operations worldwide; we are on a mission to develop Tech-Savvy leaders and create digital cultures. We help organizations combat disruption and become digitally transformed.

We bring our vision to life by offering Training and Consulting services in the most disruptive and cutting-edge technologies like Blockchain, Artificial Intelligence, Robotic Process Automation (RPA), and Internet of Things (IoT).etc. We use the Metaverse, Immersive Learning, Simulation, and Gamification to build an Agile and Tech-Oriented Learning Cultures with our clients.

If you are passionate about technology, cryptocurrencies, NFTs and looking to join a company that offers you complete autonomy and a dynamic environment backed by an agile, cheerful, and high-energy culture, then LeanTech SG is the right home for you

We’re looking for a creative team player with a passion for content, marketing, and branding. You enjoy taking part in building GTM programs that align marketing and sales. The perfect fit for us is someone who is constantly looking to learn and eager to challenge her/him-self. You are a trustworthy and authentic person, able to lead others as you lead yourself alike.

You have:

- 4+ years B2B marketing experience
- Bachelor's degree in Marketing or related discipline
- Experience in both strategic and tactical aspects of marketing especially planning, budgeting, campaign development, and event organization
- Experience working directly with sales
- Strong communication and influencing skills
Role Description:

- Develop innovative and effective B2B Demand Generation Marketing campaigns including integrated digital marketing campaigns for awareness, lead generation, and growth.
- Work closely with the Sales teams to execute a bespoke account-based marketing strategy to drive engagement at top tier strategic accounts across different regions
- Monitor and track program results using analytical and reporting capabilities to measure the performance of the marketing campaign
- Track effectiveness of marketing campaigns through analyzing marketing funnel metrics (Leads, Conversions, Pipeline)
- Provide regular and timely updates and progress reports for management on a regular basis
- Lead in content strategy including coming up with content ideas related to verticals and solution offerings and performing coordination and delivery of the content plans
- Create bespoke content such as e-books, landing pages, blogs, creative videos (working with our designers, videographers), and social content by industry and personas
- Work closely with the CEO and the sales team to brainstorm ideas, create concepts and develop messaging
- Develop and manage content across different social media channels and blogs
- Management of creative resources including designers, videographers, and other agency personnel
An opportunity to be part of a fast-growing startup with tremendous growth potential.

**Job Types**: Full-time, Permanent

**Education**:

- Bachelor's (required)
**Experience**:

- B2B Marketing: 4 years (required)

**Language**:

- English (required)

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