Assistance Manager, Campaign Planning

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:
What you will do:
Campaign Setup, Trafficking & Execution
- Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.
- Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns.
- QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.
- Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.

Campaign Monitoring & Performance Optimization
- Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.
- Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.
- Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.
- Ensure campaigns stay within budget and maximize return on ad spend (ROAS).

Troubleshooting & Technical Support
- Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.
- Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.
- Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.

Reporting & Insights
- Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.
- Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.
- Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.
- Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution.
- Ensure that learnings from past campaigns are applied to improve future planning and execution.

Continuous Learning & Industry Trends
- Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms.
- Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success.
- Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.

Team Management & SLA Enforcement
- Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals.
- Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations.
- Develop and implement checklists, SOPs, and process improvements to minimize execution errors.
- Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.

REQUIREMENTS:
Who you are:

- Degree/Diploma holders in Business/Advertising/Commerce/Communications or in any relevant field
- 3-5 years of experience in digital media campaign execution, trafficking, and optimization.
- Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.
- Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics.
- Experience with tracking tools, UTM parameters, and conversion pixels.
- Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify).
- Strong analytical skills with the ability to interpret campaign performance data and implement optimizations.
- Detail-oriented with excellent problem-solving and time management skills
- Strong attention to detail and project management skills to ensure seamless campaign execution.