Marketing Campaigns Lead

7 days ago

Kuala Lumpur, Malaysia Shopee Full time

Department Marketing
- LevelExperienced (Team Lead)
- LocationMalaysia - Kuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Develop and execute Mega campaigns, Category campaigns and Initiative campaigns
- Assist in full cycle campaign project management; hands on execution, monitoring and reporting
- Identify key trends and campaign mechanics that drives traffic and sales conversion on Shopee platforms
- Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns
- Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance

**Requirements**:

- Relevant work experience, preferably in Project Management, E-Commerce, Marketing, Media Planning, or other related fields, is preferred
- Bachelor’s Degree in Business/ Marketing or other relevant field of studies from a reputable university
- Excellent command of English with strong stakeholder management skills
- Highly meticulous and good at coordination, able to meet tight deadlines
- Willing to be hands-on with strong project management and executional abilities
- Comfortable working with numbers, analytical and sharp
- Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a dynamic environment
- Have strong leadership experience

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