Key Account Manager
3 days ago
Responsibilities
- Develop and implement account strategies and business plans to achieve sales targets and objectives.
- Build and maintain strong relationships with key stakeholders in accounts, including buyers, category managers, and store managers.
- Conduct regular business reviews with accounts to analyse performance, identify growth opportunities, and address any challenges.
- Collaborate with internal teams, including offline marketing, product development, and supply chain, to develop tailored strategies and initiatives for accounts.
- Negotiate terms, pricing, and promotions with accounts, ensuring profitability and adherence to company policies.
- Monitor market trends, competitor activities, and consumer insights to identify opportunities for new product launches and promotional campaigns.
- Provide accurate sales forecasts and contribute to demand planning activities.
- Analyse sales data and performance metrics to track progress, evaluate the effectiveness of initiatives, and propose adjustments as needed.
- Create and implement annual business plan taking into account all levers of growth: commercial agreements, marketing actions, education, merchandising and retail opportunities, profitability, trade terms, etc.
- Monitor the accounts' performance against business plan (reporting and analytics) and develop alternative strategies when needed.
- Stay up-to-date with industry trends, market developments, and regulatory changes impacting the beauty industry.
- Experience in Skincare, cosmetic industry is a plus.
Qualifications
- Bachelor or Master Degree in BBA, Marketing or related fields.
- Minimum 3-5 years FMCG experience in Sales/ Key Account Management Merchandiser, Offline business.
- Business Development would be a plus (have a product knowledge in Health and Beauty).
- Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.
- Logical thinking and strong problem-solving skills.
- Experience managing and developing key accounts.
- Strong understanding of the sales process from prospecting to close.
- Excellent communication, negotiation, and presentation skills.
- Ability to interact with a broad set of businesses and stakeholders and presenting both over the phone and in person.
- Good command of English and Mandarin.
- Prefer max to 35 years old.
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