Manager, Marketing

Job Description

OVERVIEW:

• Department: Aviation Commercial

• Entity: AAAMS

• Status (Full time/part time/contract): Full time

JOB DESCRIPTION:

YOUR ROLE AS A MARKETING MANAGER (CENTRAL ASIA)

Results-driven and strategic Marketing Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and market growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth.

WHAT YOU'LL CHAMPION:

• Develop and execute go-to-market strategies aligned with company goals and market trends.

• Plan and manage integrated marketing campaigns across digital, social, CRM, and offline channels.

• Lead brand positioning, storytelling, and visual consistency across all touchpoints.

• Conduct market research and competitive analysis to identify new opportunities.

• Manage marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners.

• Using creative/ effective channels to maximize promotional opportunities for airasia in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business

• Track and report on KPIs, campaign performance, and ROI to optimize effectiveness.

• Manage and grow internal marketing team members and support their development.

SKILLS REQUIRED

• Bachelor's degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

• At least 5 years working experience

• Proficient in English, written and spoken

• Proven track record of delivering successful campaigns and measurable business results.

• Ability to think both strategically and tactically in a fast-paced environment.

• Creative mindset with attention to detail and a growth-oriented attitude.

• Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams

• Excellent analytical skills and ability to understand data, campaign performance and business financials

• Demonstrable passion for travel in general and with Asia in particular

WHAT YOU'LL ENJOY:

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 

• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 

• A unique Allstar culture like no other

OUR HIRING PROCESS:

• Application received

• Candidate screening

• Interview(s) and assessment(s)

• Background check and/or other assessments

• Offer and negotiation

GET TO KNOW AIRASIA:

AirAsia has been the World's Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the 'Now Everyone Can Fly' airline (if you don't, we're definitely older than you).

Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard. 

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

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