Marketing Executive

2 days ago

Sepang, Selangor, Malaysia CCI TRAVEL AND TOURS SDN BHD Full time 24,000 - 36,000 per year

Purpose of the Role:

To plan, execute, and monitor marketing strategies that promote the company's travel packages, enhance brand visibility, and increase customer engagement and bookings across both domestic and international destinations.

Key Responsibilities:1. Marketing Planning & Strategy

  • Assist in developing and implementing annual and monthly marketing plans for travel packages, promotions, and events.
  • Conduct market research on travel trends, customer preferences, and competitor offerings.
  • Identify potential markets and develop targeted campaigns to attract new travelers.

2. Digital & Social Media Marketing

  • Manage and grow the company's presence on social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).
  • Create engaging travel-related content (photos, videos, reels, captions) to promote destinations and deals.
  • Run and monitor online advertising campaigns (Google Ads, Meta Ads) to generate leads and conversions.
  • Handle website updates, SEO, and email newsletters to boost visibility and customer reach.

3. Promotional Campaigns & Partnerships

  • Coordinate travel fairs, roadshows, and booth events (e.g., MATTA Fair).
  • Develop seasonal promotions and early bird offers to attract customers.
  • Build partnerships with hotels, airlines, and tourism boards for joint marketing initiatives.

4. Branding & Collateral

  • Ensure consistent branding across all marketing materials and channels.
  • Prepare brochures, flyers, banners, and videos for both online and offline use.
  • Work with creative designers, photographers, and videographers to produce professional marketing assets.

5. Performance Tracking & Reporting

  • Analyze marketing campaign performance (ROI, engagement, inquiries, conversion rates).
  • Prepare monthly marketing reports and propose data-driven improvements.
  • Monitor competitor activities and market positioning.

6. Teamwork & Coordination

  • Collaborate closely with the Sales and Operations teams to align marketing strategies with sales targets.
  • Support the tour team with promotional materials for upcoming packages or new destinations.
  • Provide assistance during on-ground marketing events and client engagement activities.

Requirements:

  • Diploma or Bachelor's Degree in Marketing, Tourism, Mass Communication, or related field.
  • 1–3 years of marketing experience, preferably in travel, tourism, or hospitality.
  • Strong knowledge of social media trends and digital advertising tools.
  • Creative storytelling skills with a passion for travel and destinations.
  • Proficiency in Microsoft Office, Canva, or Adobe Creative Suite is an added advantage.
  • Good communication skills in English and Bahasa Malaysia (Mandarin is a plus).
  • Willing to travel occasionally for work or marketing events.

Key Skills:

  • Creative and strategic thinking
  • Digital marketing & social media management
  • Content creation & storytelling
  • Communication & teamwork
  • Data analysis & campaign reporting

Job Type: Full-time

Pay: RM2, RM3,000.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development

Work Location: In person

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